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Quest Training

Destination Planning & Development Training Course

Shows how to assess tourism assets and readiness, analyse visitor markets and build strategic plans that develop competitive, sustainable destinations.

HTM · Hospitality & Tourism ManagementAll Levels#2701ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Tourism, Hospitality & EventsCategories:Hospitality & Tourism Management

Course Overview

The Destination Planning & Development Training Course provides practical knowledge and skills for planning, developing, and managing competitive tourism destinations. It focuses on assessing destination potential, identifying tourism assets, developing strategic plans, and aligning tourism initiatives with economic, environmental, and community priorities. The course covers destination analysis, tourism infrastructure, visitor facilities, product development, stakeholder engagement, investment opportunities, destination branding, and sustainable development. It also examines how public authorities, tourism organizations, local communities, and private sector partners can collaborate to improve destination attractiveness and competitiveness. Through practical exercises and case studies, participants learn to assess destination strengths and challenges, prioritize development initiatives, improve visitor experiences, and establish performance measures that support long-term tourism growth.

Learning Objectives

  • Explain the principles of destination planning and tourism development.
  • Assess tourism resources, infrastructure, and destination readiness.
  • Analyze visitor markets, travel trends, and competitive positioning.
  • Develop strategic plans and destination development priorities.
  • Identify opportunities for tourism products, attractions, and investment.
  • Coordinate stakeholders across government, business, and local communities.
  • Integrate sustainability and heritage protection into development plans.
  • Establish performance indicators for monitoring destination development.

Who Should Attend

This course is designed for destination managers, tourism development officers, tourism planners, destination marketing professionals, and officials responsible for tourism strategy and investment promotion. It is also suitable for government tourism authorities, municipal planners, regional development teams, tourism consultants, hospitality professionals, and representatives of tourism businesses involved in destination development and visitor experience improvement.

Learning Outcomes

  • Evaluate destination assets, infrastructure, and development needs.
  • Identify target visitor markets and tourism growth opportunities.
  • Conduct a structured analysis of destination strengths, weaknesses, opportunities, and threats.
  • Develop destination strategies aligned with local priorities.
  • Prioritize tourism projects based on feasibility and expected impact.
  • Engage stakeholders in destination planning and implementation.
  • Integrate environmental, cultural, and community considerations into tourism projects.
  • Apply destination branding and positioning principles.
  • Define indicators for measuring visitor experience and destination performance.
  • Prepare an actionable destination development plan.

Course Outline

Day 1

Destination Planning Fundamentals and Situation Analysis

  • Concepts and principles of destination planning and development.
  • Destination management organizations and governance structures.
  • Tourism assets, attractions, infrastructure, and visitor services.
  • Assessing destination readiness and development constraints.
  • Visitor profiles, demand patterns, and travel trends.
  • Practical exercise: Conduct a preliminary assessment of a selected destination.
Day 2

Tourism Market Analysis and Competitive Positioning

  • Identifying target markets and visitor segments.
  • Analyzing visitor expectations, motivations, and travel behaviour.
  • Competitor benchmarking and destination differentiation.
  • SWOT analysis for tourism destinations.
  • Identifying gaps in tourism products, infrastructure, and services.
  • Practical exercise: Prepare a destination market analysis and competitive positioning statement.
Day 3

Destination Strategy, Product Development, and Investment

  • Developing a destination vision, objectives, and strategic priorities.
  • Designing tourism products, visitor routes, and thematic experiences.
  • Assessing infrastructure and visitor facility requirements.
  • Identifying tourism investment opportunities and development partnerships.
  • Evaluating project feasibility, resource requirements, and implementation priorities.
  • Practical exercise: Develop a concept for a tourism development project.
Day 4

Stakeholder Engagement and Sustainable Destination Development

  • Roles of government, tourism businesses, local communities, and development partners.
  • Stakeholder mapping, consultation, and coordination mechanisms.
  • Sustainable tourism planning and environmental management.
  • Cultural heritage protection and community participation.
  • Managing visitor flows and pressure on destination resources.
  • Practical exercise: Prepare a stakeholder engagement plan and identify sustainability measures.
Day 5

Implementation, Performance Monitoring, and Continuous Improvement

  • Translating destination strategies into implementation programmes.
  • Defining responsibilities, timelines, budgets, and milestones.
  • Destination marketing, branding, and visitor experience improvement.
  • Key performance indicators for tourism growth and destination quality.
  • Monitoring project delivery, reviewing results, and adjusting priorities.
  • Final workshop: Prepare a destination development action plan covering strategic priorities, projects, stakeholders, sustainability, investment needs, and performance measures.

Upcoming Dates

Selected date

London · 5 – 9 Jul 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
CasablancaScheduled
2 – 6 Nov 2026€4,300—
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DammamScheduled
9 – 13 Nov 2026€4,200—
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DohaScheduled
16 – 20 Nov 2026€4,400—
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AmsterdamScheduled
16 – 20 Nov 2026€5,400—
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DubaiScheduled
22 – 26 Nov 2026€4,400€3,960until 2 Nov
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FrankfurtScheduled
30 Nov – 4 Dec 2026€5,800€5,220until 9 Nov
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GenevaScheduled
30 Nov – 4 Dec 2026€6,300€5,670until 9 Nov
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IstanbulScheduled
7 – 11 Dec 2026€4,700€4,230until 16 Nov
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BakuScheduled
7 – 11 Dec 2026€4,800€4,320until 16 Nov
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JeddahScheduled
13 – 17 Dec 2026€4,200€3,780until 23 Nov
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Kuala LumpurScheduled
21 – 25 Dec 2026€4,400€3,960until 30 Nov
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LisbonScheduled
28 Dec 2026 – 1 Jan 2027€5,400€4,860until 7 Dec
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BangkokScheduled
28 Dec 2026 – 1 Jan 2027€6,100€5,490until 7 Dec
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LondonScheduled
4 – 8 Jan 2027€5,600€5,040until 14 Dec
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MadinahScheduled
11 – 15 Jan 2027€4,200€3,780until 21 Dec
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MadridScheduled
11 – 15 Jan 2027€5,400€4,860until 21 Dec
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MakkahScheduled
18 – 22 Jan 2027€4,200€3,780until 28 Dec
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ManamaScheduled
25 – 29 Jan 2027€4,700€4,230until 4 Jan
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BarcelonaScheduled
25 – 29 Jan 2027€5,400€4,860until 4 Jan
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MarbellaScheduled
1 – 5 Feb 2027€5,400€4,860until 11 Jan
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MilanScheduled
8 – 12 Feb 2027€6,000€5,400until 18 Jan
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BeirutScheduled
14 – 18 Feb 2027€4,000€3,600until 25 Jan
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MunichScheduled
15 – 19 Feb 2027€5,400€4,860until 25 Jan
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MuscatScheduled
22 – 26 Feb 2027€5,300€4,770until 1 Feb
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OnlineScheduled
28 Feb – 4 Mar 2027€1,700€1,530until 8 Feb
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ParisScheduled
1 – 5 Mar 2027€5,700€5,130until 8 Feb
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RiyadhScheduled
8 – 12 Mar 2027€4,200€3,780until 15 Feb
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Cape TownScheduled
8 – 12 Mar 2027€5,100€4,590until 15 Feb
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RomeScheduled
15 – 19 Mar 2027€5,800€5,220until 22 Feb
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Sharm El-SheikhScheduled
22 – 26 Mar 2027€4,300€3,870until 1 Mar
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LondonScheduled
5 – 9 Jul 2027€5,600€5,040until 14 Jun
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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