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Patient Experience Management Training Course

Maps the patient journey from access and appointments onward, turning feedback and experience data into patient-centred services and measurable improvements.

HQP · Healthcare Quality, Patient Safety & Patient ExperienceAll Levels#2625ClassroomEnglish , Arabic
Duration
5 Days
Download BrochureView Upcoming Dates

Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Course Overview

This advanced training course provides a practical framework for managing and improving patient experience across hospitals, clinics, and healthcare organisations. It focuses on understanding patient expectations, designing patient-centred services, and translating feedback and experience data into measurable improvements in care delivery. The programme examines the complete patient journey, from access and appointment scheduling through registration, clinical encounters, communication, discharge, follow-up, and ongoing engagement. Participants learn how operational processes, staff behaviour, communication, environment, and service accessibility influence patient perceptions and outcomes. Particular attention is given to patient experience measurement, feedback systems, complaints management, service recovery, communication standards, experience indicators, and improvement planning. The course also explores how patient experience can be integrated with quality, patient safety, clinical outcomes, and organisational performance. Through journey mapping, case studies, feedback analysis, service recovery scenarios, and improvement exercises, participants develop practical capabilities to identify experience gaps, redesign services, strengthen patient engagement, and establish sustainable patient-centred improvement programmes.

Learning Objectives

  • Develop an integrated approach to patient experience management.
  • Analyse patient expectations and factors influencing satisfaction and trust.
  • Map patient journeys and identify critical experience touchpoints.
  • Identify operational and behavioural barriers affecting patient-centred care.
  • Design effective systems for measuring and monitoring patient experience.
  • Analyse patient feedback, complaints, surveys, and experience data.
  • Apply structured approaches to complaint handling and service recovery.
  • Strengthen communication and interpersonal practices across patient-facing services.
  • Integrate patient experience with quality, safety, and clinical performance.
  • Develop experience indicators and improvement dashboards.
  • Design targeted initiatives to address recurring patient experience gaps.
  • Establish sustainable governance and continuous improvement mechanisms for patient-centred care.

Who Should Attend

Patient Experience Managers and Coordinators Healthcare Quality and Patient Safety Managers Hospital and Healthcare Operations Managers Patient Relations and Customer Service Professionals Hospital Administrators Medical and Nursing Leaders Frontline Healthcare Supervisors Healthcare Communications Professionals Complaints and Service Recovery Teams Healthcare Transformation and Improvement Professionals Patient Engagement and Experience Committee Members Healthcare Accreditation and Compliance Professionals Professionals responsible for patient satisfaction and service quality

Learning Outcomes

  • Assess patient experience across different stages of the healthcare journey.
  • Map patient journeys and identify high-impact experience touchpoints.
  • Analyse patient expectations, needs, perceptions, and behavioural patterns.
  • Develop meaningful patient experience measures and indicators.
  • Interpret patient feedback and identify recurring service issues.
  • Analyse complaints and determine underlying service and process failures.
  • Apply effective service recovery and complaint resolution techniques.
  • Improve communication practices across clinical and administrative interactions.
  • Design patient-centred improvements based on evidence and experience data.
  • Integrate patient experience measures with quality and patient safety programmes.
  • Develop dashboards and reporting mechanisms for experience performance.
  • Build practical improvement plans that strengthen patient trust, engagement, and continuity of care.

Course Outline

Day 1

Patient Experience Strategy & Patient-Centred Care

  • Principles and dimensions of patient experience
  • Patient experience versus patient satisfaction
  • Patient expectations, perceptions, trust, and confidence
  • Principles of patient-centred care
  • Factors influencing the patient experience
  • Understanding different patient needs and expectations
  • Patient journey concepts and experience touchpoints
  • Identifying moments that matter across the care pathway
  • Access, scheduling, registration, waiting, and navigation
  • Clinical and non-clinical interactions
  • Organisational culture and its influence on patient experience
  • Leadership responsibilities and patient experience governance
  • Practical Application: Map a complete patient journey and identify critical experience gaps and high-impact touchpoints.
Day 2

Measuring Patient Experience & Using Feedback

  • Patient experience measurement frameworks
  • Surveys, interviews, focus groups, and digital feedback channels
  • Designing effective patient experience questions
  • Experience indicators and performance measures
  • Collecting, validating, and segmenting patient feedback
  • Analysing satisfaction and experience trends
  • Identifying recurring themes and service pain points
  • Linking qualitative feedback with quantitative data
  • Patient experience dashboards and reporting
  • Benchmarking and performance comparison
  • Translating feedback into improvement priorities
  • Avoiding common weaknesses in experience measurement
  • Practical Application: Analyse a simulated patient experience dataset and develop a dashboard highlighting key priorities for improvement.
Day 3

Communication, Complaints & Service Recovery

  • Communication as a driver of patient trust and experience
  • Effective communication with patients and families
  • Empathy, active listening, and emotional awareness
  • Managing difficult conversations and expectations
  • Handling complaints professionally and consistently
  • Complaint classification, escalation, and documentation
  • Service recovery principles and response strategies
  • Identifying root causes behind recurring complaints
  • Communication during delays, errors, and unexpected outcomes
  • Managing sensitive and high-emotion interactions
  • Staff behaviour and frontline service standards
  • Building learning systems from complaints and feedback
  • Practical Application: Manage simulated patient complaints and develop service recovery responses that address both immediate concerns and underlying causes.
Day 4

Patient Journey Improvement & Experience Design

  • Identifying process barriers affecting patient experience
  • Journey mapping and service blueprinting
  • Waiting times, access, scheduling, and patient flow
  • Improving registration, admission, discharge, and follow-up processes
  • Coordinating experience across departments
  • Digital channels and patient experience
  • Patient portals, communication platforms, and digital engagement
  • Accessibility, privacy, dignity, and patient rights
  • Personalising services around patient needs
  • Designing improvements around high-priority pain points
  • Testing and evaluating patient experience interventions
  • Integrating patient experience with quality and operational improvement
  • Practical Application: Redesign a selected patient journey using service improvement techniques and develop measurable experience improvements.
Day 5

Patient Experience Governance, Performance & Continuous Improvement

  • Patient experience governance structures and accountability
  • Establishing patient experience committees and responsibilities
  • Integrating patient experience with quality and patient safety
  • Developing patient experience performance indicators
  • Experience dashboards and management reporting
  • Monitoring improvement initiatives and measuring impact
  • Linking patient experience with operational and clinical outcomes
  • Patient engagement in service improvement
  • Building a culture of listening and responsiveness
  • Sustaining improvements and preventing recurring service failures
  • Strategic patient experience planning
  • Continuous improvement and organisational learning
  • Final Workshop: Develop an integrated Patient Experience Improvement Plan covering journey mapping, measurement, feedback, complaints, service recovery, communication, experience indicators, governance, and continuous improvement.

Upcoming Dates

Selected date

Online · 13 – 17 Dec 2026

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CityDatesPrice per ParticipantEarly Bird
LisbonScheduled
2 – 6 Nov 2026€5,400—
LondonScheduled
2 – 6 Nov 2026€5,600—
MadridScheduled
9 – 13 Nov 2026€5,400—
ManamaScheduled
16 – 20 Nov 2026€4,700—
MarbellaScheduled
23 – 27 Nov 2026€5,400€4,860until 2 Nov
MilanScheduled
30 Nov – 4 Dec 2026€6,000€5,400until 9 Nov
MuscatScheduled
7 – 11 Dec 2026€5,300€4,770until 16 Nov
OnlineScheduled
13 – 17 Dec 2026€1,700€1,530until 23 Nov
RomeScheduled
21 – 25 Dec 2026€5,800€5,220until 30 Nov
ParisScheduled
21 – 25 Dec 2026€5,700€5,130until 30 Nov
SalalahScheduled
28 Dec 2026 – 1 Jan 2027€5,300€4,770until 7 Dec
ViennaScheduled
4 – 8 Jan 2027€5,700€5,130until 14 Dec
AmmanScheduled
10 – 14 Jan 2027€3,100€2,790until 21 Dec
AmsterdamScheduled
18 – 22 Jan 2027€5,400€4,860until 28 Dec
BarcelonaScheduled
25 – 29 Jan 2027€5,400€4,860until 4 Jan
CairoScheduled
1 – 5 Feb 2027€3,300€2,970until 11 Jan
CasablancaScheduled
8 – 12 Feb 2027€4,300€3,870until 18 Jan
DammamScheduled
8 – 12 Feb 2027€4,200€3,780until 18 Jan
DohaScheduled
15 – 19 Feb 2027€4,400€3,960until 25 Jan
DubaiScheduled
21 – 25 Feb 2027€4,400€3,960until 1 Feb
GenevaScheduled
1 – 5 Mar 2027€6,300€5,670until 8 Feb
IstanbulScheduled
8 – 12 Mar 2027€4,700€4,230until 15 Feb
JeddahScheduled
14 – 18 Mar 2027€4,200€3,780until 22 Feb
LisbonScheduled
22 – 26 Mar 2027€5,400€4,860until 1 Mar
Kuala LumpurScheduled
22 – 26 Mar 2027€4,400€3,960until 1 Mar
LondonScheduled
29 Mar – 2 Apr 2027€5,600€5,040until 8 Mar
MadridScheduled
5 – 9 Apr 2027€5,400€4,860until 15 Mar
ManamaScheduled
12 – 16 Apr 2027€4,700€4,230until 22 Mar
MarbellaScheduled
19 – 23 Apr 2027€5,400€4,860until 29 Mar
MilanScheduled
26 – 30 Apr 2027€6,000€5,400until 5 Apr

Available in: Istanbul · Dubai · London · Doha · Amsterdam

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