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Quest Training

Medical & Wellness Tourism Management Training Course

Manages medical and wellness tourism as a destination and service: visitor journey, facilitators, partners and quality oversight, with no clinical content.

TDG · Tourism Development & Destination GovernanceAll Levels#3097ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Tourism, Hospitality & EventsCategories:Tourism Development & Destination Governance

Course Overview

The Medical & Wellness Tourism Management Training Course equips destination managers, health sector administrators, and tourism officials with the management skills needed to build and run a credible offer for international patients and wellness travelers. Several destinations in the Gulf and Africa see this field as a way to widen their tourism offer and to retain travelers who would otherwise go abroad. The course deals only with the management of the destination and the service, and it contains nothing clinical. Participants examine the visitor journey from first inquiry to return home, the roles of facilitators, hospitals, hotels, and wellness resorts, and the coordination these partners need. Treatment decisions remain entirely with health professionals and are outside its scope. Participants also cover destination positioning, service design, multilingual concierge support, travel and companion services, quality oversight, service recovery, data privacy, and ethical marketing. The course is delivered through destination case studies, journey mapping exercises, and a final destination workshop. Participants leave with a visitor journey map, a facilitator framework, and a service quality plan they can adapt to their own organizations.

Learning Objectives

  • Distinguish medical, wellness, and spa travel as different destination products and markets.
  • Assess a destination's readiness for medical and wellness tourism from a management viewpoint.
  • Map the international visitor journey and its service touchpoints from inquiry to return home.
  • Define the roles of facilitators, providers, hotels, insurers, and tourism bodies.
  • Design coordination agreements and service standards among destination partners.
  • Plan non-clinical services including concierge, language, travel, and companion support.
  • Develop positioning and ethical marketing for priority source markets.
  • Set up service quality oversight, complaint handling, and service recovery.
  • Apply data privacy principles to visitor information handled by non-clinical teams.
  • Build a practical development plan for a medical and wellness destination.

Who Should Attend

This course is designed for tourism authority staff, destination managers, and managers of international patient offices, hospital guest services, and wellness resorts. It is equally relevant for medical travel facilitators, hotel managers, health ministry administrators, and insurance and travel assistance coordinators who support guests and their families. It is particularly valuable for organizations in the Gulf and Africa that are building medical and wellness tourism as a coordinated destination offer, and no clinical background is required to take part.

Learning Outcomes

  • By the end of this course, participants will be able to:
  • Distinguish medical, wellness, and spa products and the travelers who choose them.
  • Review a destination's management readiness for this form of tourism and name its main gaps.
  • Map the visitor journey and name a service owner for each stage.
  • Set out clear roles for facilitators, providers, hotels, and tourism bodies.
  • Draft a facilitator framework and a partner agreement outline.
  • Plan concierge, language, transport, and companion services around guests.
  • Write a positioning statement and an ethical marketing outline for priority source markets.
  • Run service quality reviews and a complaint handling and recovery process across partners.
  • Protect visitor information handled by non-clinical teams and partners.
  • Present a development plan for a coordinated medical and wellness destination.

Course Outline

Course Outline:

Day 1

The Medical and Wellness Tourism Landscape

  • Medical travel, wellness, spa, and thermal destinations: how the products and travelers differ
  • Why travelers cross borders: access, cost, privacy, reputation, and family ties
  • The scope of destination and service management, and what stays with health professionals
  • Destination ecosystem: tourism bodies, health ministries, providers, facilitators, and hotels
  • Assessing destination readiness: access, infrastructure, partners, reputation, and service culture
  • The licensing of health providers as a regulatory fact that destination managers must respect
  • Practical application: participants complete a readiness review for a chosen destination
Day 2

Designing the Visitor Journey

  • Journey stages: inquiry, planning, travel, stay, recovery accommodation, and return home
  • Service touchpoints, handovers, and the common points of failure between partners
  • International patient offices and their non-clinical administrative functions
  • Concierge, airport transfers, visa assistance, interpreters, and companion services
  • Cultural, dietary, and religious needs of guests and their families
  • Accommodation suited to guests and families, and partnerships with hotels near providers
  • Practical application: participants build a visitor journey map with named service owners
Day 3

Partners, Facilitators, and Commercial Arrangements

  • The role of facilitators and how destinations can set expectations for their conduct
  • Selecting and periodically reviewing partners using transparent management criteria
  • Service level agreements between providers, hotels, transport, and facilitators
  • Packaging and pricing transparency, payment arrangements, and insurer coordination
  • Wellness resort and retreat operations from a commercial and service viewpoint
  • Conflicts of interest, commissions, and fair dealing with visitors
  • Practical application: participants draft a facilitator framework and a partner agreement outline
Day 4

Destination Positioning and Ethical Marketing

  • Positioning a destination by specialty strengths, wellness assets, and hospitality
  • Priority source market analysis and regional travel patterns
  • Ethical marketing: avoiding misleading claims, testimonials, and promises of outcome
  • Digital presence, multilingual content, and inquiry handling
  • Working with airlines, tour operators, embassies, and overseas representatives
  • Reputation management, online reviews, and responding to adverse publicity
  • Practical application: participants prepare a positioning statement and a marketing plan outline
Day 5

Service Quality, Governance, and Destination Development

  • Service quality indicators, guest feedback, mystery visits, and partner reviews
  • Complaint handling, service recovery, and escalation to the responsible health provider
  • Privacy of visitor information across non-clinical teams and partners
  • Continuity and emergency arrangements for travelers away from home, including repatriation logistics
  • Governance of a destination program, coordination councils, and performance reporting
  • Reviewing the program against visitor feedback and partner performance
  • Final workshop: participants present a development plan for a medical and wellness destination

Upcoming Dates

Selected date

Istanbul · 10 – 14 May 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
BerlinScheduled
2 – 6 Nov 2026€5,800—
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CairoScheduled
8 – 12 Nov 2026€3,300—
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Cape TownScheduled
16 – 20 Nov 2026€5,100—
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CasablancaScheduled
16 – 20 Nov 2026€4,300—
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DammamScheduled
22 – 26 Nov 2026€4,200€3,780until 2 Nov
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DohaScheduled
29 Nov – 3 Dec 2026€4,400€3,960until 9 Nov
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DubaiScheduled
6 – 10 Dec 2026€4,400€3,960until 16 Nov
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ErbilScheduled
6 – 10 Dec 2026€3,100€2,790until 16 Nov
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IstanbulScheduled
14 – 18 Dec 2026€4,700€4,230until 23 Nov
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JeddahScheduled
20 – 24 Dec 2026€4,200€3,780until 30 Nov
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KigaliScheduled
21 – 25 Dec 2026€5,100€4,590until 30 Nov
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Kuala LumpurScheduled
28 Dec 2026 – 1 Jan 2027€4,400€3,960until 7 Dec
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LisbonScheduled
4 – 8 Jan 2027€5,400€4,860until 14 Dec
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LondonScheduled
4 – 8 Jan 2027€5,600€5,040until 14 Dec
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MadinahScheduled
11 – 15 Jan 2027€4,200€3,780until 21 Dec
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MadridScheduled
18 – 22 Jan 2027€5,400€4,860until 28 Dec
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MakkahScheduled
18 – 22 Jan 2027€4,200€3,780until 28 Dec
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ManamaScheduled
25 – 29 Jan 2027€4,700€4,230until 4 Jan
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MuscatScheduled
1 – 5 Feb 2027€5,300€4,770until 11 Jan
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OnlineScheduled
7 – 11 Feb 2027€1,700€1,530until 18 Jan
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ParisScheduled
8 – 12 Feb 2027€5,700€5,130until 18 Jan
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Sharm El-SheikhScheduled
15 – 19 Feb 2027€4,300€3,870until 25 Jan
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AbujaScheduled
22 – 26 Feb 2027€5,100€4,590until 1 Feb
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SingaporeScheduled
22 – 26 Feb 2027€6,700€6,030until 1 Feb
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AccraScheduled
1 – 5 Mar 2027€5,100€4,590until 8 Feb
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AmmanScheduled
7 – 11 Mar 2027€3,100€2,790until 15 Feb
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AmsterdamScheduled
8 – 12 Mar 2027€5,400€4,860until 15 Feb
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BakuScheduled
15 – 19 Mar 2027€4,800€4,320until 22 Feb
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BarcelonaScheduled
22 – 26 Mar 2027€5,400€4,860until 1 Mar
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BeirutScheduled
28 Mar – 1 Apr 2027€4,000€3,600until 8 Mar
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IstanbulScheduled
10 – 14 May 2027€4,700€4,230until 19 Apr
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Available in: Istanbul · Dubai · London · Doha · Amsterdam

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