Customer Centricity & Customer Service Mindset Training Course
Builds a customer-first mindset in every function, from understanding customer needs and emotions to shaping a culture where decisions start with the customer.
Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy
Course Overview
The Customer Centricity & Customer Service Mindset Training Course equips employees, managers, and teams across functions with the mindset, attitudes, and behaviors needed to put the customer at the center of their work and build a genuine culture of customer focus throughout the organization. Customer centricity is not only the job of frontline staff: it is a way of thinking and working that shapes decisions, processes, and behaviors at every level, from the counter to the boardroom and across back-office and support functions. In banks, government services, telecommunications, healthcare, utilities, and service organizations, organizations that are truly customer-centric earn loyalty, differentiate themselves, and perform better, while those that are internally focused lose customers despite good products and processes. The course focuses on mindset and culture rather than only techniques. Participants learn what customer centricity really means, the difference between customer service and customer centricity, and why a customer-centric mindset matters for individuals, teams, and the whole organization. The program then addresses understanding customers deeply, including their needs, expectations, emotions, and the end-to-end customer journey, seeing the organization through the customer's eyes, and the mindset and attitudes of customer-centric people. Participants explore taking ownership and accountability for customer outcomes, the role of internal customers and cross-functional collaboration in delivering external value, empathy and emotional intelligence in customer interactions, and turning everyday moments into positive customer experiences. Participants also examine how customer centricity shapes decisions and processes, customer-centric leadership and role modelling, overcoming internal and siloed thinking, measuring customer centricity through feedback and experience metrics, embedding customer focus into daily behaviors and team culture, and sustaining a customer-centric culture, consolidated through personal and team commitments. The course is delivered through reflective exercises, customer journey and empathy mapping, team scenarios, and culture and behavior workshops. Participants leave with a customer-centricity self-assessment, a customer journey and empathy mapping toolkit, a customer-centric behaviors guide, a moments-that-matter action tool, and a personal and team customer-centricity action plan.
Learning Objectives
- Analyze what customer centricity means and why it matters for individuals, teams, and the organization on Day 1.
- Distinguish customer service from customer centricity and recognize a customer-centric culture.
- Understand customers deeply, including needs, expectations, emotions, and the customer journey.
- See the organization and its processes through the customer's eyes.
- Apply the mindset and attitudes of customer-centric people.
- Take ownership and accountability for customer outcomes.
- Apply internal customer thinking and cross-functional collaboration to deliver external value.
- Apply empathy and emotional intelligence in customer interactions.
- Turn everyday moments and moments that matter into positive experiences.
- Apply customer centricity to decisions, processes, and problem solving.
- Model and support customer-centric leadership and overcome siloed thinking.
- Measure, embed, and sustain customer centricity in daily behaviors and team culture by the end of Day 5.
Who Should Attend
Learning Outcomes
- Explain what customer centricity means and why it matters.
- Distinguish customer service from customer centricity.
- Understand customers' needs, expectations, and emotions.
- See the organization through the customer's eyes.
- Apply a customer-centric mindset and attitudes.
- Take ownership of customer outcomes.
- Collaborate across functions and serve internal customers.
- Apply empathy and emotional intelligence.
- Turn moments that matter into positive experiences.
- Bring customer focus into decisions and processes.
- Overcome siloed thinking and model customer centricity.
- Embed and sustain a customer-centric culture.
Course Outline
Understanding Customer Centricity
- What customer centricity really means
- Customer service versus customer centricity
- Why a customer-centric mindset matters
- Characteristics of customer-centric organizations
- Practical application: participants assess their own and their organization's customer centricity
Understanding Customers and Their Journey
- Understanding customer needs, expectations, and emotions
- The end-to-end customer journey
- Seeing the organization through the customer's eyes
- Empathy and emotional intelligence
- Practical application: participants create a customer journey and empathy map
The Customer-Centric Mindset and Ownership
- The mindset and attitudes of customer-centric people
- Taking ownership and accountability for customer outcomes
- Turning everyday moments and moments that matter into positive experiences
- Going beyond expectations
- Practical application: participants identify moments that matter and design better experiences
Collaboration, Decisions, and Processes
- Internal customers and cross-functional collaboration
- Delivering external value through internal service
- Applying customer centricity to decisions, processes, and problem solving
- Overcoming internal and siloed thinking
- Practical application: participants redesign a process or decision through a customer-centric lens
Leadership, Culture, and Sustaining Customer Centricity
- Customer-centric leadership and role modelling
- Measuring customer centricity through feedback and experience metrics
- Embedding customer focus into daily behaviors and team culture
- Sustaining a customer-centric culture
- Final workshop: participants commit to personal and team customer-centricity action plans
Upcoming Dates
Selected date
Amman · 26 – 30 Sept 2027 · Classroom
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| City | Dates | Price per Participant | Early Bird | |
|---|---|---|---|---|
CasablancaScheduled | 2 – 6 Nov 2026 | €4,300 | — | |
DammamScheduled | 2 – 6 Nov 2026 | €4,200 | — | |
DohaScheduled | 9 – 13 Nov 2026 | €4,400 | — | |
DubaiScheduled | 15 – 19 Nov 2026 | €4,400 | — | |
FrankfurtScheduled | 23 – 27 Nov 2026 | €5,800 | €5,220until 2 Nov | |
GenevaScheduled | 30 Nov – 4 Dec 2026 | €6,300 | €5,670until 9 Nov | |
IstanbulScheduled | 7 – 11 Dec 2026 | €4,700 | €4,230until 16 Nov | |
Kuala LumpurScheduled | 14 – 18 Dec 2026 | €4,400 | €3,960until 23 Nov | |
LisbonScheduled | 21 – 25 Dec 2026 | €5,400 | €4,860until 30 Nov | |
LondonScheduled | 21 – 25 Dec 2026 | €5,600 | €5,040until 30 Nov | |
MadinahScheduled | 28 Dec 2026 – 1 Jan 2027 | €4,200 | €3,780until 7 Dec | |
MadridScheduled | 4 – 8 Jan 2027 | €5,400 | €4,860until 14 Dec | |
MakkahScheduled | 11 – 15 Jan 2027 | €4,200 | €3,780until 21 Dec | |
ManamaScheduled | 18 – 22 Jan 2027 | €4,700 | €4,230until 28 Dec | |
MarrakeshScheduled | 25 – 29 Jan 2027 | €4,300 | €3,870until 4 Jan | |
MilanScheduled | 1 – 5 Feb 2027 | €6,000 | €5,400until 11 Jan | |
MunichScheduled | 8 – 12 Feb 2027 | €5,400 | €4,860until 18 Jan | |
MuscatScheduled | 8 – 12 Feb 2027 | €5,300 | €4,770until 18 Jan | |
OnlineScheduled | 14 – 18 Feb 2027 | €1,700 | €1,530until 25 Jan | |
ParisScheduled | 22 – 26 Feb 2027 | €5,700 | €5,130until 1 Feb | |
RabatScheduled | 1 – 5 Mar 2027 | €4,300 | €3,870until 8 Feb | |
RiyadhScheduled | 8 – 12 Mar 2027 | €4,200 | €3,780until 15 Feb | |
RomeScheduled | 15 – 19 Mar 2027 | €5,800 | €5,220until 22 Feb | |
ViennaScheduled | 22 – 26 Mar 2027 | €5,700 | €5,130until 1 Mar | |
AmmanScheduled | 28 Mar – 1 Apr 2027 | €3,100 | €2,790until 8 Mar | |
AmsterdamScheduled | 29 Mar – 2 Apr 2027 | €5,400 | €4,860until 8 Mar | |
BakuScheduled | 5 – 9 Apr 2027 | €4,800 | €4,320until 15 Mar | |
BarcelonaScheduled | 12 – 16 Apr 2027 | €5,400 | €4,860until 22 Mar | |
BerlinScheduled | 19 – 23 Apr 2027 | €5,800 | €5,220until 29 Mar | |
CairoScheduled | 26 – 30 Apr 2027 | €3,300 | €2,970until 5 Apr | |
AmmanScheduled | 26 – 30 Sept 2027 | €3,100 | €2,790until 6 Sept |
Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam
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