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Quest Training

Telecom Product Management & Service Launch Training Course

Shows how to manage telecom products across their lifecycle and launch new services, from customer needs and positioning to pricing and team coordination.

TBCM · Telecommunications Business, Strategy & Commercial ManagementAll Levels#2800ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Telecommunications & Satellite TechnologyCategories:Telecommunications Business, Strategy & Commercial Management

Course Overview

This course develops practical skills in managing telecommunications products and launching new services successfully. It covers product lifecycle management, customer needs analysis, market positioning, pricing, service design, and coordination between commercial, technical, and operational teams. Participants learn to translate market opportunities into viable telecom products, define business requirements, evaluate commercial feasibility, and manage launch readiness. The course also addresses performance monitoring, customer adoption, revenue growth, and continuous product improvement.

Learning Objectives

  • Apply product lifecycle management principles to telecom services.
  • Analyse customer needs, market demand, and competitor offerings.
  • Develop product concepts, value propositions, and business cases.
  • Define pricing models, service packages, and revenue targets.
  • Coordinate product requirements with network, IT, marketing, sales, and customer service teams.
  • Plan service launches, testing, and operational readiness.
  • Monitor product performance using commercial and customer KPIs.
  • Identify opportunities to improve adoption, profitability, and customer satisfaction.

Who Should Attend

Designed for professionals involved in telecom product development, commercial strategy, marketing, service delivery, and business growth, including: Telecom product and service managers. Marketing and commercial managers. Business development specialists. Pricing and revenue management professionals. Customer experience and service delivery teams. Network and IT professionals supporting service launches. Project managers responsible for telecom products and initiatives.

Learning Outcomes

  • Develop structured product requirements and value propositions.
  • Evaluate market opportunities and commercial feasibility.
  • Build pricing and launch plans aligned with business objectives.
  • Coordinate technical and commercial launch activities.
  • Apply testing and readiness criteria before service activation.
  • Measure adoption, revenue, profitability, and customer satisfaction.
  • Recommend improvements based on product performance data.

Course Outline

Day 1

Telecom Product Strategy and Market Analysis

  • Telecom product categories: mobile, broadband, enterprise connectivity, IoT, and digital services.
  • Product lifecycle stages and portfolio management.
  • Customer segmentation, needs analysis, and market research.
  • Competitor benchmarking and market positioning.
  • Defining product objectives, target segments, and value propositions.
  • Practical Exercise: Develop a product concept for a telecom service based on customer needs and competitor analysis.
Day 2

Product Design, Pricing, and Business Case Development

  • Translating customer needs into product requirements.
  • Service features, packages, and customer journey design.
  • Pricing models, bundles, promotions, and revenue structures.
  • Cost analysis, revenue forecasting, and profitability assessment.
  • Business case preparation and product approval criteria.
  • Practical Exercise: Prepare a business case for a new telecom package, including pricing, target customers, expected revenue, and key risks.
Day 3

Technical Coordination and Service Readiness

  • Coordination between product, network, IT, billing, sales, and customer service teams.
  • Technical dependencies, system integration, and service provisioning.
  • Defining service-level requirements and operational processes.
  • Testing service functionality, billing accuracy, and customer experience.
  • Risk assessment, issue resolution, and launch readiness criteria.
  • Practical Exercise: Create a service readiness checklist covering technical validation, billing, customer support, and operational requirements.
Day 4

Service Launch Planning and Market Activation

  • Developing launch objectives, timelines, responsibilities, and budgets.
  • Marketing campaigns, sales enablement, and distribution channels.
  • Preparing customer communications, product documentation, and sales materials.
  • Pilot launches, user acceptance testing, and controlled rollout strategies.
  • Managing launch risks, customer complaints, and early operational issues.
  • Practical Exercise: Prepare a launch plan for a new telecom service, including milestones, team responsibilities, customer communication, and launch performance targets.
Day 5

Product Performance and Continuous Improvement

  • Product KPIs: adoption, revenue, ARPU, churn, profitability, and customer satisfaction.
  • Monitoring sales performance and customer usage patterns.
  • Analysing customer feedback, service issues, and reasons for low adoption.
  • Product optimisation, package adjustments, and lifecycle decisions.
  • Reporting results and prioritising future product improvements.
  • Practical Exercise: Evaluate a telecom product using sample performance data and develop an improvement plan with measurable targets.

Upcoming Dates

Selected date

Riyadh · 1 – 5 Feb 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
IstanbulScheduled
9 – 13 Nov 2026€5,300—
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JeddahScheduled
15 – 19 Nov 2026€4,800—
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KigaliScheduled
23 – 27 Nov 2026€7,700€6,930until 2 Nov
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LisbonScheduled
30 Nov – 4 Dec 2026€6,000€5,400until 9 Nov
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Kuala LumpurScheduled
30 Nov – 4 Dec 2026€4,700€4,230until 9 Nov
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LondonScheduled
7 – 11 Dec 2026€5,800€5,220until 16 Nov
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MadinahScheduled
14 – 18 Dec 2026€4,800€4,320until 23 Nov
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MadridScheduled
21 – 25 Dec 2026€6,000€5,400until 30 Nov
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ManamaScheduled
28 Dec 2026 – 1 Jan 2027€5,300€4,770until 7 Dec
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MilanScheduled
4 – 8 Jan 2027€7,000€6,300until 14 Dec
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MuscatScheduled
11 – 15 Jan 2027€6,300€5,670until 21 Dec
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MunichScheduled
11 – 15 Jan 2027€6,000€5,400until 21 Dec
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OnlineScheduled
17 – 21 Jan 2027€2,700€2,430until 28 Dec
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ParisScheduled
25 – 29 Jan 2027€6,700€6,030until 4 Jan
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RiyadhScheduled
1 – 5 Feb 2027€4,800€4,320until 11 Jan
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RomeScheduled
8 – 12 Feb 2027€7,000€6,300until 18 Jan
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ViennaScheduled
15 – 19 Feb 2027€6,400€5,760until 25 Jan
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AbujaScheduled
22 – 26 Feb 2027€7,700€6,930until 1 Feb
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AccraScheduled
1 – 5 Mar 2027€7,700€6,930until 8 Feb
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AmmanScheduled
7 – 11 Mar 2027€4,000€3,600until 15 Feb
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AmsterdamScheduled
8 – 12 Mar 2027€6,000€5,400until 15 Feb
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BakuScheduled
15 – 19 Mar 2027€5,300€4,770until 22 Feb
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BangkokScheduled
22 – 26 Mar 2027€6,700€6,030until 1 Mar
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BarcelonaScheduled
29 Mar – 2 Apr 2027€6,000€5,400until 8 Mar
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CairoScheduled
5 – 9 Apr 2027€3,800€3,420until 15 Mar
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Cape TownScheduled
12 – 16 Apr 2027€7,700€6,930until 22 Mar
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CasablancaScheduled
12 – 16 Apr 2027€4,700€4,230until 22 Mar
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DammamScheduled
19 – 23 Apr 2027€4,800€4,320until 29 Mar
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DohaScheduled
26 – 30 Apr 2027€4,700€4,230until 5 Apr
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DubaiScheduled
2 – 6 May 2027€4,700€4,230until 12 Apr
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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