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Quest Training

Telecom Pricing, Bundling & Revenue Management Training Course

Builds skills in telecom tariff design, service bundling and revenue optimisation, using segmentation, benchmarking and financial analysis of each offer.

TBCM · Telecommunications Business, Strategy & Commercial ManagementAll Levels#2801ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Telecommunications & Satellite TechnologyCategories:Telecommunications Business, Strategy & Commercial Management

Course Overview

This course develops practical skills in telecom pricing, service bundling, and revenue optimisation. It covers pricing models, customer segmentation, competitive benchmarking, tariff design, and the financial analysis required to develop profitable telecommunications offers. Participants learn to evaluate pricing strategies, design bundled services, analyse customer usage and profitability, and manage key indicators such as Average Revenue Per User (ARPU), customer churn, and revenue growth. The course also addresses promotional pricing, discount management, and data-driven decisions to improve commercial performance.

Learning Objectives

  • Apply pricing methodologies to telecom products and services.
  • Analyse customer segments, usage patterns, and price sensitivity.
  • Design competitive tariffs, packages, and bundled offers.
  • Evaluate pricing decisions using cost, revenue, and profitability analysis.
  • Optimise ARPU and revenue across customer segments.
  • Assess promotional offers, discounts, and loyalty incentives.
  • Identify revenue leakage and opportunities for revenue assurance.
  • Develop pricing performance indicators and optimisation plans.

Who Should Attend

Telecom pricing and revenue management professionals. Product and service managers. Commercial and marketing managers. Finance and business performance analysts. Customer value management specialists. Sales managers and enterprise account teams. Billing, revenue assurance, and business intelligence professionals.

Learning Outcomes

  • Develop pricing structures aligned with customer value and business objectives.
  • Evaluate price elasticity and customer response to tariff changes.
  • Design profitable bundles and service packages.
  • Assess the financial impact of discounts and promotional campaigns.
  • Analyse ARPU, churn, margin, and customer lifetime value.
  • Identify revenue leakage and improve billing controls.
  • Build pricing dashboards and performance reports.

Course Outline

Day 1

Telecom Pricing Fundamentals and Market Analysis

  • Telecom pricing models: subscription-based, usage-based, tiered, and value-based pricing.
  • Cost structures, margins, and pricing objectives.
  • Customer segmentation by usage, spending, and profitability.
  • Competitor tariff benchmarking and market positioning.
  • Price elasticity and customer willingness to pay.
  • Practical Exercise: Analyse competitor tariffs and customer usage data to recommend a pricing structure for a selected telecom service.
Day 2

Tariff Design, Bundling, and Package Optimisation

  • Designing prepaid, postpaid, data, voice, and enterprise tariffs.
  • Bundling voice, data, messaging, devices, and digital services.
  • Evaluating bundle profitability and perceived customer value.
  • Developing tiered packages, add-ons, and usage-based options.
  • Managing discounts, promotional offers, and package migration.
  • Practical Exercise: Design three telecom packages for different customer segments and compare their expected revenue, costs, and margins.
Day 3

Revenue Management and Customer Value

  • Revenue management across consumer and enterprise segments.
  • ARPU, customer acquisition cost (CAC), customer lifetime value (CLV), and churn analysis.
  • Usage patterns, customer profitability, and revenue forecasting.
  • Upselling, cross-selling, and targeted offers.
  • Managing customer retention and reducing unprofitable discounts.
  • Practical Exercise: Analyse sample customer data to identify revenue growth opportunities and recommend targeted offers for high-value and at-risk customers.
Day 4

Revenue Assurance, Billing, and Financial Controls

  • Revenue lifecycle from service activation to billing and collection.
  • Common sources of revenue leakage in telecom operations.
  • Billing accuracy, tariff configuration, rating, and usage reconciliation.
  • Discount governance, contract compliance, and approval controls.
  • Revenue assurance indicators and exception reporting.
  • Practical Exercise: Review a simulated billing and usage report to identify pricing errors, revenue leakage, and corrective actions.
Day 5

Pricing Performance and Revenue Optimisation

  • Developing pricing KPIs and revenue performance dashboards.
  • Evaluating the impact of tariff changes and promotional campaigns.
  • Scenario analysis and revenue forecasting.
  • Testing pricing changes and monitoring customer responses.
  • Establishing a continuous pricing review and optimisation process.
  • Practical Exercise: Prepare a pricing optimisation plan using sample performance data, including proposed changes, revenue forecasts, risk controls, and measurable targets.

Upcoming Dates

Selected date

Barcelona · 22 – 26 Mar 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
IstanbulScheduled
2 – 6 Nov 2026€5,300—
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JeddahScheduled
8 – 12 Nov 2026€4,800—
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KigaliScheduled
16 – 20 Nov 2026€7,700—
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Kuala LumpurScheduled
23 – 27 Nov 2026€4,700€4,230until 2 Nov
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LondonScheduled
30 Nov – 4 Dec 2026€5,800€5,220until 9 Nov
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LisbonScheduled
30 Nov – 4 Dec 2026€6,000€5,400until 9 Nov
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MadinahScheduled
7 – 11 Dec 2026€4,800€4,320until 16 Nov
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MadridScheduled
14 – 18 Dec 2026€6,000€5,400until 23 Nov
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ManamaScheduled
21 – 25 Dec 2026€5,300€4,770until 30 Nov
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MilanScheduled
28 Dec 2026 – 1 Jan 2027€7,000€6,300until 7 Dec
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MunichScheduled
4 – 8 Jan 2027€6,000€5,400until 14 Dec
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MuscatScheduled
11 – 15 Jan 2027€6,300€5,670until 21 Dec
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OnlineScheduled
17 – 21 Jan 2027€2,700€2,430until 28 Dec
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ParisScheduled
18 – 22 Jan 2027€6,700€6,030until 28 Dec
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RiyadhScheduled
25 – 29 Jan 2027€4,800€4,320until 4 Jan
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RomeScheduled
1 – 5 Feb 2027€7,000€6,300until 11 Jan
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ViennaScheduled
8 – 12 Feb 2027€6,400€5,760until 18 Jan
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AbujaScheduled
15 – 19 Feb 2027€7,700€6,930until 25 Jan
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AccraScheduled
22 – 26 Feb 2027€7,700€6,930until 1 Feb
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AmmanScheduled
28 Feb – 4 Mar 2027€4,000€3,600until 8 Feb
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AmsterdamScheduled
1 – 5 Mar 2027€6,000€5,400until 8 Feb
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BakuScheduled
8 – 12 Mar 2027€5,300€4,770until 15 Feb
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BangkokScheduled
15 – 19 Mar 2027€6,700€6,030until 22 Feb
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BarcelonaScheduled
22 – 26 Mar 2027€6,000€5,400until 1 Mar
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CairoScheduled
29 Mar – 2 Apr 2027€3,800€3,420until 8 Mar
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Cape TownScheduled
5 – 9 Apr 2027€7,700€6,930until 15 Mar
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CasablancaScheduled
12 – 16 Apr 2027€4,700€4,230until 22 Mar
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DammamScheduled
12 – 16 Apr 2027€4,800€4,320until 22 Mar
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DohaScheduled
19 – 23 Apr 2027€4,700€4,230until 29 Mar
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DubaiScheduled
25 – 29 Apr 2027€4,700€4,230until 5 Apr
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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