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Quest Training

Startup Strategy, Planning & Business Development Training Course

Takes a startup from concept to launch and growth by defining vision and priorities, analyzing markets and competitors, and planning sustainable development.

ENT · Entrepreneurship & Business InnovationAll Levels#2158ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Business, Management & LeadershipCategories:Entrepreneurship & Business Innovation

Course Overview

This comprehensive Startup Strategy, Planning & Business Development Training Course provides a practical framework for developing, planning, launching, and growing a startup in a structured and commercially sustainable manner. The programme focuses on transforming an entrepreneurial concept into a clear business strategy supported by market analysis, operational planning, financial planning, and business development initiatives. Participants will explore how to define a startup’s vision, mission, strategic objectives, target market, value proposition, business model, competitive positioning, and growth priorities. The course emphasizes the importance of validating market assumptions and aligning available resources and capabilities with realistic business opportunities. The programme also addresses essential startup planning areas, including market research, customer acquisition, sales development, partnerships, resource allocation, financial forecasting, operational structures, risk management, and performance measurement. Participants will learn how to establish practical priorities and create a scalable foundation for sustainable business development. Through case studies, strategic planning exercises, market analysis workshops, business development simulations, and practical startup planning activities, participants will develop the ability to create integrated startup strategies, identify growth opportunities, develop commercial plans, and build actionable roadmaps for launch and expansion.

Learning Objectives

  • By the end of this course, participants will be able to:
  • Understand the fundamental principles of startup strategy, planning, and business development.
  • Define a startup’s vision, mission, strategic objectives, and priorities.
  • Analyze market conditions, customer needs, competitors, and commercial opportunities.
  • Develop clear value propositions and competitive positioning strategies.
  • Evaluate and refine startup business models based on market and customer insights.
  • Develop structured startup business and operating plans.
  • Establish customer acquisition, sales, marketing, and business development strategies.
  • Identify strategic partnerships, distribution channels, and commercial opportunities.
  • Develop financial plans, revenue assumptions, cost structures, and resource requirements.
  • Identify startup risks, dependencies, and implementation challenges.
  • Establish performance indicators for monitoring startup progress and business development.
  • Develop an integrated roadmap for startup launch, business development, and sustainable growth.

Who Should Attend

This course is designed for entrepreneurs, startup founders, business owners, executives, managers, and professionals involved in startup development, business planning, business development, strategy, innovation, and commercial growth. It is particularly suitable for Entrepreneurs, Startup Founders, Co-Founders, Business Development Managers, Strategy Managers, Innovation Professionals, Product Managers, Commercial Managers, Marketing and Sales Leaders, Business Analysts, Project Managers, and Management Consultants. The programme is also valuable for professionals working in incubators, accelerators, investment organizations, innovation centres, government entrepreneurship programmes, universities, and corporate innovation teams supporting new ventures and business development initiatives.

Learning Outcomes

  • Upon completion of the course, participants will be able to:
  • Explain the key components of an effective startup strategy.
  • Define strategic direction, objectives, priorities, and measurable outcomes for a startup.
  • Assess market opportunities, customer segments, competitive conditions, and market risks.
  • Develop compelling value propositions and competitive positioning.
  • Evaluate and improve startup business models.
  • Prepare integrated startup business and operating plans.
  • Develop customer acquisition, sales, marketing, and business development strategies.
  • Identify and evaluate strategic partnerships and commercial channels.
  • Prepare basic financial projections and resource allocation plans.
  • Identify and manage key startup risks and implementation dependencies.
  • Establish KPIs and performance monitoring mechanisms for startup development.
  • Prepare an actionable roadmap covering startup launch, market development, business development, and sustainable growth.

Course Outline

Course Outline

Day 1

Startup Strategy & Strategic Business Planning

  • Introduction to startup strategy and business development
  • Startup strategy versus traditional business planning
  • Defining vision, mission, purpose, and strategic direction
  • Setting strategic objectives and priorities
  • Understanding the startup lifecycle
  • Identifying critical success factors
  • Assessing internal capabilities and available resources
  • Analyzing the external business environment
  • Identifying market opportunities and strategic challenges
  • Developing strategic assumptions
  • Aligning startup strategy with business model and market opportunity
  • Practical Workshop: Developing a strategic foundation and initial business plan for a startup
Day 2

Market Analysis, Customers & Competitive Positioning

  • Market research fundamentals for startups
  • Identifying and segmenting target customers
  • Understanding customer needs and buying behavior
  • Customer problem and opportunity analysis
  • Market size and growth potential
  • Competitor and industry analysis
  • Identifying market gaps and unmet needs
  • Developing value propositions
  • Competitive differentiation and positioning
  • Customer validation and market testing
  • Identifying market entry opportunities
  • Practical Workshop: Developing a startup market analysis and competitive positioning strategy
Day 3

Business Development, Sales & Commercial Growth

  • Fundamentals of startup business development
  • Customer acquisition strategies
  • Sales strategy and commercial planning
  • Building sales pipelines
  • Lead generation and conversion
  • Customer relationship development
  • Marketing and brand positioning
  • Digital channels and customer acquisition
  • Strategic partnerships and alliances
  • Distribution and channel development
  • Revenue growth opportunities
  • Practical Workshop: Developing a business development and customer acquisition plan
Day 4

Financial Planning, Operations & Risk Management

  • Financial foundations for startups
  • Revenue models and revenue assumptions
  • Cost structures and operating expenses
  • Basic financial forecasting
  • Cash flow and working capital considerations
  • Resource allocation and capability planning
  • Startup operating models
  • Organizational roles and responsibilities
  • Identifying operational and commercial risks
  • Risk assessment and mitigation planning
  • Implementation dependencies and contingency planning
  • Practical Workshop: Developing an integrated startup financial, operational, and risk plan
Day 5

Startup Execution, Performance Management & Growth Roadmap

  • Translating strategy into execution
  • Launch planning and readiness assessment
  • Defining startup priorities and milestones
  • Establishing startup KPIs
  • Monitoring customer, sales, financial, and operational performance
  • Evaluating business development results
  • Managing strategic and operational challenges
  • Scaling products, services, and operations
  • Identifying expansion and growth opportunities
  • Continuous business model and strategy improvement
  • Building long-term business development capabilities
  • Final Integrated Workshop: Developing a complete Startup Strategy, Planning & Business Development Roadmap covering strategic direction, market positioning, business development, financial planning, operations, KPIs, launch priorities, and sustainable growth initiatives.

Upcoming Dates

Selected date

Paris · 13 – 17 Sept 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
BarcelonaScheduled
2 – 6 Nov 2026€5,400—
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BerlinScheduled
9 – 13 Nov 2026€5,800—
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CairoScheduled
16 – 20 Nov 2026€3,300—
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CasablancaScheduled
23 – 27 Nov 2026€4,300€3,870until 2 Nov
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DammamScheduled
23 – 27 Nov 2026€4,200€3,780until 2 Nov
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DohaScheduled
30 Nov – 4 Dec 2026€4,400€3,960until 9 Nov
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DubaiScheduled
6 – 10 Dec 2026€4,400€3,960until 16 Nov
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FrankfurtScheduled
14 – 18 Dec 2026€5,800€5,220until 23 Nov
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GenevaScheduled
21 – 25 Dec 2026€6,300€5,670until 30 Nov
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IstanbulScheduled
28 Dec 2026 – 1 Jan 2027€4,700€4,230until 7 Dec
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Kuala LumpurScheduled
4 – 8 Jan 2027€4,400€3,960until 14 Dec
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LisbonScheduled
4 – 8 Jan 2027€5,400€4,860until 14 Dec
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LondonScheduled
11 – 15 Jan 2027€5,600€5,040until 21 Dec
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MadinahScheduled
18 – 22 Jan 2027€4,200€3,780until 28 Dec
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MadridScheduled
25 – 29 Jan 2027€5,400€4,860until 4 Jan
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MakkahScheduled
1 – 5 Feb 2027€4,200€3,780until 11 Jan
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ManamaScheduled
8 – 12 Feb 2027€4,700€4,230until 18 Jan
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MarrakeshScheduled
15 – 19 Feb 2027€4,300€3,870until 25 Jan
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MilanScheduled
22 – 26 Feb 2027€6,000€5,400until 1 Feb
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MunichScheduled
22 – 26 Feb 2027€5,400€4,860until 1 Feb
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MuscatScheduled
1 – 5 Mar 2027€5,300€4,770until 8 Feb
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OnlineScheduled
7 – 11 Mar 2027€1,700€1,530until 15 Feb
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ParisScheduled
15 – 19 Mar 2027€5,700€5,130until 22 Feb
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RabatScheduled
22 – 26 Mar 2027€4,300€3,870until 1 Mar
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RiyadhScheduled
29 Mar – 2 Apr 2027€4,200€3,780until 8 Mar
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RomeScheduled
5 – 9 Apr 2027€5,800€5,220until 15 Mar
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ViennaScheduled
12 – 16 Apr 2027€5,700€5,130until 22 Mar
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AmmanScheduled
18 – 22 Apr 2027€3,100€2,790until 29 Mar
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AmsterdamScheduled
19 – 23 Apr 2027€5,400€4,860until 29 Mar
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BakuScheduled
26 – 30 Apr 2027€4,800€4,320until 5 Apr
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ParisScheduled
13 – 17 Sept 2027€5,700€5,130until 23 Aug
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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