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Quest Training

Quality Culture & Leadership Commitment Training Course

Shows leaders how their commitment shapes a quality culture where employees own quality in everyday decisions rather than treating it as compliance.

TQM · Total Quality ManagementAll Levels#2900ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Quality Management & Operational ExcellenceCategories:Total Quality Management

Course Overview

A strong quality culture is essential for organizations seeking to achieve operational excellence, maintain consistent standards, strengthen accountability, and deliver sustainable performance. Leadership commitment plays a decisive role in shaping employee attitudes, reinforcing quality responsibilities, and ensuring that quality is embedded in everyday decisions rather than treated as a separate compliance activity. This course explores the relationship between leadership behaviour, organizational culture, employee engagement, and quality performance. Participants will examine how leaders establish a shared quality vision, communicate expectations, promote accountability, encourage reporting and learning, and integrate quality objectives into strategic planning and operational management. The programme also addresses resistance to change, cross-functional collaboration, performance measurement, and the leadership practices required to sustain continuous improvement. Through practical exercises and organizational case studies, participants will develop approaches to assess quality culture, identify behavioural and management gaps, strengthen leadership involvement, and translate quality commitments into measurable actions. The course is relevant to organizations seeking to improve quality ownership, reduce recurring errors, enhance employee participation, and establish a sustainable culture of excellence across departments and operational levels.

Learning Objectives

  • Explain the foundations of organizational quality culture and the role of leadership commitment.
  • Assess how leadership behaviour influences quality standards, employee engagement, and operational performance.
  • Align quality values and objectives with organizational strategy and business priorities.
  • Develop leadership communication approaches that reinforce quality expectations and accountability.
  • Strengthen employee ownership of quality and encourage proactive problem reporting.
  • Identify cultural barriers that prevent the adoption of quality practices and continuous improvement.
  • Apply change management techniques to embed quality-oriented behaviours.
  • Establish leadership responsibilities, performance measures, and mechanisms for monitoring quality culture.
  • Promote cross-functional collaboration and shared responsibility for quality outcomes.
  • Develop an actionable plan for strengthening quality culture and sustaining leadership commitment.

Who Should Attend

Senior executives and organizational leaders. Quality directors, quality assurance managers, and quality control managers. Department heads and operational managers. Human resources and organizational development professionals. Continuous improvement and operational excellence specialists. Compliance, risk management, and internal audit professionals. Production, engineering, maintenance, and service delivery managers. Team leaders and supervisors responsible for implementing quality standards. Change management and employee engagement professionals. Professionals involved in quality management systems and organizational performance improvement.

Learning Outcomes

  • Evaluate the maturity of an organization's quality culture.
  • Identify leadership behaviours that strengthen or undermine quality performance.
  • Translate quality policies and strategic objectives into practical leadership actions.
  • Communicate quality expectations clearly across teams and departments.
  • Establish accountability mechanisms that reinforce quality ownership.
  • Encourage employee participation, early reporting, and organizational learning.
  • Diagnose cultural resistance and develop targeted change interventions.
  • Integrate quality culture indicators into leadership reviews and performance monitoring.
  • Develop initiatives that strengthen collaboration and consistent application of quality standards.
  • Prepare a measurable action plan for embedding quality culture into daily operations.

Course Outline

Day 1

Foundations of Quality Culture and Leadership Commitment

  • Understanding quality culture and its impact on organizational effectiveness.
  • The relationship between organizational values, employee behaviour, and quality outcomes.
  • Leadership commitment as a driver of quality management and continuous improvement.
  • Moving from compliance-driven quality to shared ownership and accountability.
  • Building a common quality vision across organizational levels.
  • Assessing current quality culture, behavioural patterns, and institutional priorities.
  • Practical Exercise: Conduct a quality culture assessment using a simulated organizational scenario and identify the most significant leadership gaps.
Day 2

Leadership Behaviour, Communication, and Accountability

  • Leadership styles and their influence on quality performance.
  • Communicating quality expectations, standards, and organizational priorities.
  • Demonstrating quality commitment through leadership decisions and daily practices.
  • Establishing clear roles, responsibilities, and accountability for quality.
  • Encouraging open communication, employee feedback, and early reporting of problems.
  • Addressing blame-oriented behaviour and promoting learning from errors.
  • Practical Exercise: Develop a leadership communication and accountability plan for improving quality ownership within a department.
Day 3

Employee Engagement and Quality Ownership

  • Building employee commitment to quality objectives and operational standards.
  • Involving employees in problem-solving and process improvement initiatives.
  • Developing effective quality teams and cross-functional collaboration.
  • Recognizing contributions and reinforcing positive quality behaviours.
  • Identifying barriers to employee participation and quality ownership.
  • Creating mechanisms for sharing lessons learned and preventing recurring problems.
  • Practical Exercise: Design an employee engagement initiative that increases participation in quality improvement and establishes measurable indicators of success.
Day 4

Managing Cultural Change and Sustaining Improvement

  • Understanding organizational resistance to quality initiatives.
  • Applying change management principles to quality culture transformation.
  • Aligning policies, procedures, incentives, and management practices with quality values.
  • Integrating quality culture into recruitment, onboarding, training, and performance management.
  • Managing competing priorities while maintaining quality standards.
  • Using feedback, incident reviews, and lessons learned to strengthen organizational practices.
  • Practical Exercise: Develop a change intervention plan to address a specific cultural barrier affecting quality performance.
Day 5

Measuring Quality Culture and Embedding Leadership Commitment

  • Establishing indicators to assess quality culture maturity and leadership involvement.
  • Measuring employee participation, corrective action effectiveness, reporting behaviour, and process compliance.
  • Integrating quality culture into management reviews and strategic performance discussions.
  • Conducting leadership reviews and evaluating the effectiveness of culture improvement initiatives.
  • Developing governance mechanisms to maintain accountability and sustain quality commitments.
  • Preparing a quality culture improvement roadmap with priorities, responsibilities, milestones, and measurable targets.
  • Practical Exercise: Prepare a quality culture and leadership commitment action plan with defined performance indicators, executive responsibilities, implementation milestones, and review mechanisms.

Upcoming Dates

Selected date

Amsterdam · 12 – 16 Jul 2027 · Classroom

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LisbonScheduled
2 – 6 Nov 2026€5,400—
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LondonScheduled
9 – 13 Nov 2026€5,600—
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MadinahScheduled
16 – 20 Nov 2026€4,200—
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MadridScheduled
16 – 20 Nov 2026€5,400—
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MakkahScheduled
23 – 27 Nov 2026€4,200€3,780until 2 Nov
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ManamaScheduled
30 Nov – 4 Dec 2026€4,700€4,230until 9 Nov
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MarbellaScheduled
7 – 11 Dec 2026€5,400€4,860until 16 Nov
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MuscatScheduled
14 – 18 Dec 2026€5,300€4,770until 23 Nov
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OnlineScheduled
20 – 24 Dec 2026€1,700€1,530until 30 Nov
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AbujaScheduled
28 Dec 2026 – 1 Jan 2027€5,100€4,590until 7 Dec
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AccraScheduled
4 – 8 Jan 2027€5,100€4,590until 14 Dec
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AmmanScheduled
10 – 14 Jan 2027€3,100€2,790until 21 Dec
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AmsterdamScheduled
11 – 15 Jan 2027€5,400€4,860until 21 Dec
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BakuScheduled
18 – 22 Jan 2027€4,800€4,320until 28 Dec
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BangkokScheduled
25 – 29 Jan 2027€6,100€5,490until 4 Jan
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BarcelonaScheduled
1 – 5 Feb 2027€5,400€4,860until 11 Jan
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BeirutScheduled
7 – 11 Feb 2027€4,000€3,600until 18 Jan
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BerlinScheduled
15 – 19 Feb 2027€5,800€5,220until 25 Jan
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CairoScheduled
21 – 25 Feb 2027€3,300€2,970until 1 Feb
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Cape TownScheduled
22 – 26 Feb 2027€5,100€4,590until 1 Feb
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CasablancaScheduled
1 – 5 Mar 2027€4,300€3,870until 8 Feb
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DammamScheduled
7 – 11 Mar 2027€4,200€3,780until 15 Feb
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DohaScheduled
14 – 18 Mar 2027€4,400€3,960until 22 Feb
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DubaiScheduled
21 – 25 Mar 2027€4,400€3,960until 1 Mar
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ErbilScheduled
28 Mar – 1 Apr 2027€3,100€2,790until 8 Mar
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GenevaScheduled
5 – 9 Apr 2027€6,300€5,670until 15 Mar
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IstanbulScheduled
5 – 9 Apr 2027€4,700€4,230until 15 Mar
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JeddahScheduled
11 – 15 Apr 2027€4,200€3,780until 22 Mar
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KigaliScheduled
19 – 23 Apr 2027€5,100€4,590until 29 Mar
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Kuala LumpurScheduled
26 – 30 Apr 2027€4,400€3,960until 5 Apr
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AmsterdamScheduled
12 – 16 Jul 2027€5,400€4,860until 21 Jun
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Available in: Istanbul · Dubai · London · Doha · Amsterdam

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