Public Relations & Media Relations Training Course
Shows communicators how to plan PR strategy, craft key messages, work with the media and protect reputation across traditional and digital channels.
5 Days·Classroom
Prepares protocol officers to apply precedence, forms of address, flag etiquette and seating rules and to organize official visits and VIP events flawlessly.
Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy
The Protocol, Etiquette & Official Visits Management Training Course equips protocol officers, executive office and VIP management staff, event and government relations professionals, and administrative and communication staff with the knowledge and practical skills needed to manage protocol, apply correct etiquette, and organize official visits and events to the highest professional standard. Protocol and etiquette govern how dignitaries, officials, and guests are received, ranked, seated, and honored, and how organizations present themselves on formal occasions. In ministries, government entities, public authorities, diplomatic settings, large corporations, and institutions hosting dignitaries, flawless protocol and etiquette protect reputation, show respect, and avoid embarrassment, while errors in precedence, seating, titles, or hospitality can cause offense and damage relationships. Well-managed official visits and events reflect the professionalism and standing of the host organization. The course covers protocol, etiquette, and official visits comprehensively and practically, with sensitivity to local, regional, and international customs. Participants learn the role and principles of protocol, the protocol officer's role, and the foundations of official etiquette and professional conduct. The program then addresses rules of precedence and order of ranking, forms of address, titles, and honors, flag etiquette and display, and seating arrangements for meetings, meals, and events. Participants cover business and social etiquette, including meeting, greeting, and introductions, dress codes, dining and hospitality etiquette, gift protocol, and cross-cultural and international etiquette. Participants also examine planning and managing official visits end to end, including program design, arrival and departure, reception and welcoming, motorcades and movement, accommodation and hospitality, and coordination with security, media, and stakeholders, as well as organizing official events and ceremonies, VIP management, handling sensitive situations and contingencies, and professional communication and correspondence in protocol, with practice throughout. The course is delivered through practical exercises, seating and precedence planning, official visit program development, and scenario practice. Participants leave with a protocol and precedence guide, an official visit planning and program template, a seating and event setup toolkit, an etiquette and forms-of-address reference, and an official visit and event checklist.
Selected date
Erbil · 7 – 11 Feb 2027 · Classroom
Need more details?Chat with us on WhatsApp
| City | Dates | Price per Participant | Early Bird | |
|---|---|---|---|---|
IstanbulScheduled | 2 – 6 Nov 2026 | €4,700 | — | |
GenevaScheduled | 2 – 6 Nov 2026 | €6,300 | — | |
FrankfurtScheduled | 2 – 6 Nov 2026 | €5,800 | — | |
Kuala LumpurScheduled | 9 – 13 Nov 2026 | €4,400 | — | |
LisbonScheduled | 16 – 20 Nov 2026 | €5,400 | — | |
Cape TownScheduled | 16 – 20 Nov 2026 | €5,100 | — | |
LondonScheduled | 23 – 27 Nov 2026 | €5,600 | €5,040until 2 Nov | |
MadinahScheduled | 30 Nov – 4 Dec 2026 | €4,200 | €3,780until 9 Nov | |
DammamScheduled | 6 – 10 Dec 2026 | €4,200 | €3,780until 16 Nov | |
MadridScheduled | 7 – 11 Dec 2026 | €5,400 | €4,860until 16 Nov | |
MakkahScheduled | 14 – 18 Dec 2026 | €4,200 | €3,780until 23 Nov | |
ManamaScheduled | 21 – 25 Dec 2026 | €4,700 | €4,230until 30 Nov | |
MarrakeshScheduled | 21 – 25 Dec 2026 | €4,300 | €3,870until 30 Nov | |
DohaScheduled | 27 – 31 Dec 2026 | €4,400 | €3,960until 7 Dec | |
MilanScheduled | 28 Dec 2026 – 1 Jan 2027 | €6,000 | €5,400until 7 Dec | |
MunichScheduled | 4 – 8 Jan 2027 | €5,400 | €4,860until 14 Dec | |
MuscatScheduled | 11 – 15 Jan 2027 | €5,300 | €4,770until 21 Dec | |
DubaiScheduled | 17 – 21 Jan 2027 | €4,400 | €3,960until 28 Dec | |
OnlineScheduled | 17 – 21 Jan 2027 | €1,700 | €1,530until 28 Dec | |
ParisScheduled | 25 – 29 Jan 2027 | €5,700 | €5,130until 4 Jan | |
RabatScheduled | 1 – 5 Feb 2027 | €4,300 | €3,870until 11 Jan | |
ErbilScheduled | 7 – 11 Feb 2027 | €3,100 | €2,790until 18 Jan | |
RiyadhScheduled | 8 – 12 Feb 2027 | €4,200 | €3,780until 18 Jan | |
RomeScheduled | 8 – 12 Feb 2027 | €5,800 | €5,220until 18 Jan | |
ViennaScheduled | 15 – 19 Feb 2027 | €5,700 | €5,130until 25 Jan | |
AmmanScheduled | 21 – 25 Feb 2027 | €3,100 | €2,790until 1 Feb | |
JeddahScheduled | 28 Feb – 4 Mar 2027 | €4,200 | €3,780until 8 Feb | |
AmsterdamScheduled | 1 – 5 Mar 2027 | €5,400 | €4,860until 8 Feb | |
BakuScheduled | 8 – 12 Mar 2027 | €4,800 | €4,320until 15 Feb | |
BarcelonaScheduled | 15 – 19 Mar 2027 | €5,400 | €4,860until 22 Feb |
Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam
Shows communicators how to plan PR strategy, craft key messages, work with the media and protect reputation across traditional and digital channels.
5 Days·Classroom
Teaches how to monitor traditional, online and social media systematically, analyse coverage and sentiment, and turn findings into actionable insight reports.
5 Days·Classroom
Helps internal communicators segment employee audiences, set objectives and key messages, choose channels and measure how well communication engages staff.
5 Days·Classroom
Speak with our advisors about upcoming programmes or a bespoke corporate training plan.