Measuring Training Effectiveness & ROI Training Course

Course Overview

Learning Objectives

• Analyze the strengths and limitations of current training evaluation practices in the participant's organization and identify priority improvements on Day 1.
• Apply the Kirkpatrick four-level model to define measures of reaction, learning, behavior, and results for a selected training program.
• Develop measurable program objectives at each evaluation level, agreed with stakeholders before training delivery.
• Design an evaluation plan that specifies data sources, collection methods, timing, and responsibilities.
• Develop practical data collection tools, including post-course surveys, knowledge assessments, observation checklists, and follow-up questionnaires.
• Apply credible techniques to isolate the effects of training, such as control groups, trend analysis, and participant and manager estimates.
• Evaluate the fully loaded costs of a training program, including design, delivery, participant time, and administration.
• Apply the Phillips ROI Methodology to convert business impact data into monetary value and calculate ROI and benefit-cost ratio.
• Assess intangible benefits that cannot be credibly converted to money and present them alongside financial results.
• Design an impact report that communicates evaluation results clearly and credibly to executives and stakeholders by the end of Day 5.

Who Should Attend

Learning Outcomes

• By the end of the course, participants will be able to:
• Select the appropriate level of evaluation for a program based on its cost, strategic importance, and stakeholder expectations.
• Write program objectives that link learning activities to measurable behavior change and business results.
• Build a complete evaluation plan for a real training program in their organization.
• Design and use reliable surveys, tests, and observation tools to collect evaluation data at each level.
• Engage line managers in measuring and supporting the application of learning on the job.
• Separate the impact of training from other influences using credible and conservative methods.
• Calculate the fully loaded cost of a training program.
• Convert selected business outcomes, such as reduced errors, time savings, or productivity gains, into monetary values.
• Calculate ROI and benefit-cost ratio and interpret the results accurately.
• Present a concise impact report that combines financial results, intangible benefits, and recommendations for improvement.

Course Outline