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Quest Training

ISO 9004 Organizational Sustained Success Training Course

Uses ISO 9004 to assess organizational maturity, manage resources and create stakeholder value so the organization sustains success long term.

QMS · Quality Management Systems & International StandardsAll Levels#2943ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Quality Management & Operational ExcellenceCategories:Quality Management Systems & International Standards

Course Overview

This course explores ISO 9004 as a framework for improving an organization's ability to achieve sustained success over the long term. It focuses on strengthening management practices, creating value for stakeholders, and aligning organizational capabilities with changing business conditions. Participants will examine how to evaluate organizational maturity, assess internal and external factors, manage resources effectively, and develop a culture of quality, innovation, and continuous improvement. The course also addresses leadership, stakeholder engagement, knowledge management, risk-based thinking, and performance evaluation as interconnected elements of organizational sustainability. Through practical exercises and structured assessments, participants will learn how to identify performance gaps, establish improvement priorities, and translate strategic objectives into actionable initiatives. The programme supports organizations seeking to improve resilience, adaptability, operational effectiveness, and long-term competitiveness.

Learning Objectives

  • Explain the purpose, principles, and application of ISO 9004 in achieving sustained organizational success.
  • Assess organizational context, capabilities, and maturity using relevant self-assessment approaches.
  • Align organizational strategy, leadership practices, and quality management principles with long-term objectives.
  • Evaluate stakeholder needs and strengthen relationships that support sustainable performance.
  • Improve the allocation and management of financial, human, technological, and knowledge resources.
  • Apply risk-based thinking and scenario analysis to strengthen organizational resilience.
  • Develop performance measures that assess organizational effectiveness and long-term results.
  • Integrate innovation, organizational learning, and knowledge management into improvement initiatives.
  • Identify performance gaps and prioritize improvement opportunities based on organizational needs.
  • Prepare structured action plans to support sustained success and continual improvement.

Who Should Attend

Senior executives, managing directors, and business unit leaders responsible for long-term organizational performance. Quality directors, quality managers, and management system professionals seeking to advance organizational effectiveness. Strategy and business planning managers responsible for translating strategic priorities into measurable outcomes. Operational excellence and continuous improvement professionals leading performance enhancement initiatives. Risk managers and governance professionals involved in organizational resilience and strategic risk assessment. Human resources and organizational development managers supporting capability building and organizational culture. Process owners and department heads responsible for resource utilization and operational results. Internal auditors and management system consultants involved in organizational assessment and improvement. Business development and transformation leaders managing organizational change and innovation. Professionals preparing to implement structured self-assessment and maturity improvement programmes.

Learning Outcomes

  • Interpret the principles and guidance of ISO 9004 in the context of sustained organizational success.
  • Evaluate organizational strengths, weaknesses, capabilities, and maturity levels.
  • Analyze stakeholder expectations and their implications for long-term performance.
  • Assess the alignment between organizational strategy, leadership, and operational priorities.
  • Identify opportunities to improve resource utilization, knowledge sharing, and organizational learning.
  • Apply risk and opportunity assessment techniques to support resilience and adaptability.
  • Select meaningful performance indicators for evaluating sustainable organizational results.
  • Develop approaches for strengthening innovation, employee engagement, and organizational culture.
  • Prioritize improvement initiatives using evidence, performance data, and self-assessment findings.
  • Prepare an actionable roadmap for sustained success and continual organizational improvement.

Course Outline

Day 1

ISO 9004 Principles and Sustained Organizational Success

  • Introduction to ISO 9004, its purpose, scope, and relationship with quality management systems.
  • Understanding sustained success and the factors influencing long-term organizational performance.
  • The relationship between quality management principles, organizational excellence, and stakeholder value.
  • Assessing organizational context, strategic direction, and internal and external influences.
  • Identifying stakeholder groups, expectations, and their impact on organizational priorities.
  • Introduction to organizational self-assessment and maturity evaluation.
  • Practical Exercise: Conduct an initial organizational assessment to identify key strengths, weaknesses, and factors affecting sustained success.
Day 2

Leadership, Strategy, and Stakeholder Engagement

  • Translating organizational vision, mission, and values into strategic priorities.
  • Leadership responsibilities in building a culture of quality, accountability, and continuous improvement.
  • Aligning objectives, processes, organizational structure, and performance expectations.
  • Developing effective stakeholder engagement and communication approaches.
  • Managing organizational culture, employee participation, and cross-functional collaboration.
  • Integrating sustainability, ethical practices, and long-term value creation into strategic decisions.
  • Practical Exercise: Develop a strategic alignment and stakeholder engagement matrix for a selected organizational priority.
Day 3

Resource Management, Knowledge, and Organizational Resilience

  • Evaluating financial, human, technological, infrastructure, and information resources.
  • Improving resource allocation, productivity, and operational efficiency.
  • Knowledge management, organizational learning, and preservation of institutional knowledge.
  • Developing employee competencies and strengthening leadership capabilities.
  • Identifying risks, opportunities, and potential disruptions affecting organizational continuity.
  • Applying scenario analysis, adaptability, and resilience planning to support long-term performance.
  • Practical Exercise: Prepare a resource and resilience assessment identifying critical capabilities, risks, and improvement actions.
Day 4

Performance Evaluation, Self-Assessment, and Improvement

  • Establishing performance evaluation criteria aligned with organizational objectives.
  • Selecting and interpreting key performance indicators and relevant performance data.
  • Applying ISO 9004 self-assessment approaches to evaluate organizational maturity.
  • Analyzing performance gaps, root causes, and recurring operational challenges.
  • Using benchmarking, management reviews, and stakeholder feedback to identify improvement opportunities.
  • Prioritizing corrective, preventive, and improvement initiatives based on impact and feasibility.
  • Practical Exercise: Conduct a structured self-assessment, identify maturity gaps, and rank improvement opportunities using defined criteria.
Day 5

Innovation, Continuous Improvement, and Sustained Success Planning

  • Integrating innovation and continuous improvement into organizational management practices.
  • Developing improvement programmes linked to strategic objectives and stakeholder needs.
  • Applying change management approaches to support implementation and organizational adoption.
  • Establishing responsibilities, timelines, resources, and performance measures for improvement initiatives.
  • Monitoring implementation progress and evaluating the effectiveness of improvement actions.
  • Developing a governance approach for reviewing progress and maintaining long-term organizational performance.
  • Practical Exercise: Prepare a sustained success roadmap with prioritized initiatives, accountable owners, milestones, performance indicators, and review mechanisms.

Upcoming Dates

Selected date

Baku · 2 – 6 Nov 2026 · Classroom

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CityDatesPrice per ParticipantEarly Bird
BakuScheduled
2 – 6 Nov 2026€4,800—
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BarcelonaScheduled
9 – 13 Nov 2026€5,400—
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BeirutScheduled
15 – 19 Nov 2026€4,000—
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CairoScheduled
15 – 19 Nov 2026€3,300—
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Cape TownScheduled
23 – 27 Nov 2026€5,100€4,590until 2 Nov
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DammamScheduled
29 Nov – 3 Dec 2026€4,200€3,780until 9 Nov
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CasablancaScheduled
30 Nov – 4 Dec 2026€4,300€3,870until 9 Nov
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DohaScheduled
6 – 10 Dec 2026€4,400€3,960until 16 Nov
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DubaiScheduled
13 – 17 Dec 2026€4,400€3,960until 23 Nov
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ErbilScheduled
20 – 24 Dec 2026€3,100€2,790until 30 Nov
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GenevaScheduled
21 – 25 Dec 2026€6,300€5,670until 30 Nov
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IstanbulScheduled
28 Dec 2026 – 1 Jan 2027€4,700€4,230until 7 Dec
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JeddahScheduled
3 – 7 Jan 2027€4,200€3,780until 14 Dec
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KigaliScheduled
4 – 8 Jan 2027€5,100€4,590until 14 Dec
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Kuala LumpurScheduled
11 – 15 Jan 2027€4,400€3,960until 21 Dec
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LisbonScheduled
18 – 22 Jan 2027€5,400€4,860until 28 Dec
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LondonScheduled
18 – 22 Jan 2027€5,600€5,040until 28 Dec
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MadinahScheduled
25 – 29 Jan 2027€4,200€3,780until 4 Jan
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MakkahScheduled
1 – 5 Feb 2027€4,200€3,780until 11 Jan
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MadridScheduled
1 – 5 Feb 2027€5,400€4,860until 11 Jan
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ManamaScheduled
8 – 12 Feb 2027€4,700€4,230until 18 Jan
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MuscatScheduled
15 – 19 Feb 2027€5,300€4,770until 25 Jan
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MarbellaScheduled
15 – 19 Feb 2027€5,400€4,860until 25 Jan
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OnlineScheduled
21 – 25 Feb 2027€1,700€1,530until 1 Feb
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ParisScheduled
1 – 5 Mar 2027€5,700€5,130until 8 Feb
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SingaporeScheduled
8 – 12 Mar 2027€6,700€6,030until 15 Feb
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AbujaScheduled
8 – 12 Mar 2027€5,100€4,590until 15 Feb
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AccraScheduled
15 – 19 Mar 2027€5,100€4,590until 22 Feb
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AmmanScheduled
21 – 25 Mar 2027€3,100€2,790until 1 Mar
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AmsterdamScheduled
22 – 26 Mar 2027€5,400€4,860until 1 Mar
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Available in: Istanbul · Dubai · London · Doha · Amsterdam

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