ChatGPT for Business Training Course
Shows professionals how to use ChatGPT securely and responsibly to speed up writing, analysis, customer service and decision-making in everyday business work.
5 Days·Classroom
Introduces generative AI and large language models, their capabilities and limits, and where they can automate knowledge work and create value.
Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy
The Generative AI Essentials Training Course is a comprehensive professional development program designed to provide executives, managers, specialists, and business professionals with a practical understanding of Generative Artificial Intelligence (Generative AI) and its rapidly expanding role in modern organizations. As Generative AI transforms how organizations create content, automate knowledge work, improve customer engagement, accelerate innovation, and enhance productivity, professionals across every industry require a solid foundation in its capabilities, limitations, governance, and business applications. This course introduces participants to the core concepts of Generative AI while emphasizing practical implementation in enterprise environments. Government entities, ministries, public sector organizations, banks and financial institutions, oil and gas companies, healthcare providers, manufacturers, educational institutions, consulting firms, and multinational corporations are increasingly adopting Generative AI to improve operational efficiency, streamline business processes, support decision-making, enhance communication, develop digital services, automate documentation, strengthen knowledge management, and deliver personalized customer experiences. Understanding how to responsibly apply Generative AI has become an essential competency for organizations pursuing digital transformation, operational excellence, and sustainable innovation. Throughout this course, participants will explore the principles of Generative AI, including Large Language Models (LLMs), foundation models, prompt engineering, AI-powered assistants, multimodal AI, AI-generated text, images, audio, and business content creation. The program also covers enterprise use cases, AI governance, responsible AI, data privacy, cybersecurity, intellectual property considerations, AI risk management, implementation strategies, organizational readiness, and performance evaluation. Practical demonstrations, case studies, and interactive workshops enable participants to understand how Generative AI can deliver measurable business value across multiple industries. The Generative AI Essentials Training Course combines strategic insight with practical application to help organizations confidently adopt Generative AI technologies. By the end of the program, participants will understand how to identify valuable use cases, develop effective AI workflows, apply prompt engineering techniques, evaluate AI-generated outputs, establish governance practices, and support enterprise-wide adoption of Generative AI that improves productivity, innovation, collaboration, and long-term organizational performance.
Course Outline:
Selected date
Frankfurt · 2 – 6 Nov 2026 · Classroom
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| City | Dates | Price per Participant | Early Bird | |
|---|---|---|---|---|
FrankfurtScheduled | 2 – 6 Nov 2026 | €6,200 | — | |
MakkahScheduled | 2 – 6 Nov 2026 | €4,800 | — | |
RabatScheduled | 2 – 6 Nov 2026 | €4,700 | — | |
BangkokScheduled | 2 – 6 Nov 2026 | €6,700 | — | |
RomeScheduled | 9 – 13 Nov 2026 | €7,000 | — | |
GenevaScheduled | 9 – 13 Nov 2026 | €7,300 | — | |
BarcelonaScheduled | 9 – 13 Nov 2026 | €6,000 | — | |
ManamaScheduled | 9 – 13 Nov 2026 | €5,300 | — | |
ViennaScheduled | 16 – 20 Nov 2026 | €6,400 | — | |
IstanbulScheduled | 16 – 20 Nov 2026 | €5,300 | — | |
BerlinScheduled | 16 – 20 Nov 2026 | €6,300 | — | |
MarrakeshScheduled | 16 – 20 Nov 2026 | €4,700 | — | |
Kuala LumpurScheduled | 23 – 27 Nov 2026 | €4,700 | €4,230until 2 Nov | |
CairoScheduled | 23 – 27 Nov 2026 | €3,800 | €3,420until 2 Nov | |
MilanScheduled | 23 – 27 Nov 2026 | €7,000 | €6,300until 2 Nov | |
LisbonScheduled | 30 Nov – 4 Dec 2026 | €6,000 | €5,400until 9 Nov | |
CasablancaScheduled | 30 Nov – 4 Dec 2026 | €4,700 | €4,230until 9 Nov | |
MunichScheduled | 30 Nov – 4 Dec 2026 | €6,000 | €5,400until 9 Nov | |
AmmanScheduled | 7 – 11 Dec 2026 | €4,000 | €3,600until 16 Nov | |
LondonScheduled | 7 – 11 Dec 2026 | €5,800 | €5,220until 16 Nov | |
MuscatScheduled | 7 – 11 Dec 2026 | €6,300 | €5,670until 16 Nov | |
DammamScheduled | 7 – 11 Dec 2026 | €4,800 | €4,320until 16 Nov | |
OnlineScheduled | 13 – 17 Dec 2026 | €2,700 | €2,430until 23 Nov | |
AmsterdamScheduled | 14 – 18 Dec 2026 | €6,000 | €5,400until 23 Nov | |
DohaScheduled | 14 – 18 Dec 2026 | €4,700 | €4,230until 23 Nov | |
MadinahScheduled | 14 – 18 Dec 2026 | €4,800 | €4,320until 23 Nov | |
DubaiScheduled | 20 – 24 Dec 2026 | €4,700 | €4,230until 30 Nov | |
MadridScheduled | 21 – 25 Dec 2026 | €6,000 | €5,400until 30 Nov | |
ParisScheduled | 21 – 25 Dec 2026 | €6,700 | €6,030until 30 Nov | |
BakuScheduled | 21 – 25 Dec 2026 | €5,300 | €4,770until 30 Nov |
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Speak with our advisors about upcoming programmes or a bespoke corporate training plan.