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Quest Training

Entrepreneurship Fundamentals & Business Startup Strategies Training Course

Guides aspiring founders in spotting and testing opportunities and turning an idea into a viable venture with an entrepreneurial, value-creating mindset.

ENT · Entrepreneurship & Business InnovationAll Levels#2154ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Business, Management & LeadershipCategories:Entrepreneurship & Business Innovation

Course Overview

This comprehensive Entrepreneurship Fundamentals & Business Startup Strategies Training Course provides participants with a practical understanding of entrepreneurship, business creation, opportunity identification, and the key principles required to transform a business idea into a viable and sustainable venture. The programme examines the entrepreneurial mindset and the capabilities required to identify market opportunities, evaluate business ideas, understand customer needs, assess competitive environments, and develop compelling value propositions. Participants will learn how to move systematically from opportunity identification to business model development and startup planning. The course also focuses on essential startup strategies, including market research, customer segmentation, business model design, financial planning, pricing, resource planning, risk assessment, funding considerations, and go-to-market strategies. Participants will explore common startup challenges and practical approaches for managing uncertainty, validating assumptions, and building sustainable operations. Through practical exercises, case studies, business model workshops, and startup simulations, participants will develop the ability to evaluate entrepreneurial opportunities, structure viable business concepts, prepare practical startup plans, and establish the foundations required for launching and managing a new venture.

Learning Objectives

  • By the end of this course, participants will be able to:
  • Understand the fundamental principles, concepts, and characteristics of entrepreneurship.
  • Develop an entrepreneurial mindset focused on opportunity recognition and value creation.
  • Identify and evaluate potential business opportunities based on market needs and trends.
  • Analyze customer needs, target markets, competitors, and market positioning.
  • Develop clear value propositions that address specific customer problems.
  • Design and evaluate sustainable business models.
  • Conduct practical market research and validate business assumptions.
  • Develop startup strategies covering operations, marketing, sales, resources, and growth.
  • Prepare basic financial projections, cost structures, pricing approaches, and funding requirements.
  • Assess startup risks and develop practical risk mitigation strategies.
  • Develop effective go-to-market strategies for launching new products or services.
  • Prepare an integrated startup roadmap that supports business launch and sustainable growth.

Who Should Attend

This course is designed for aspiring entrepreneurs, startup founders, business owners, professionals considering launching a new venture, and individuals seeking to develop their entrepreneurial capabilities. It is particularly suitable for managers, executives, business professionals, innovation specialists, business development professionals, consultants, project leaders, and professionals responsible for developing new products, services, business units, or commercial initiatives. The programme is also valuable for professionals within corporations, government entities, universities, incubators, accelerators, and innovation-focused organizations who are involved in entrepreneurship, innovation, business development, or new venture creation.

Learning Outcomes

  • Upon completion of the course, participants will be able to:
  • Explain the fundamental concepts and principles of entrepreneurship.
  • Recognize viable business opportunities and assess their commercial potential.
  • Define customer problems, needs, segments, and market opportunities.
  • Analyze competitors and identify potential sources of competitive differentiation.
  • Develop and communicate a clear value proposition.
  • Design a structured business model for a new venture.
  • Conduct market validation and test key business assumptions.
  • Develop practical startup strategies and operating priorities.
  • Prepare basic financial models, budgets, pricing structures, and revenue assumptions.
  • Identify startup risks, uncertainties, and critical business dependencies.
  • Develop a go-to-market strategy for launching a new product or service.
  • Prepare an actionable business startup roadmap covering launch, operations, and initial growth.

Course Outline

Course Outline

Day 1

Entrepreneurship Fundamentals & Opportunity Recognition

  • Introduction to entrepreneurship
  • The role of entrepreneurs in economic and organizational development
  • Entrepreneurial mindset and characteristics
  • Entrepreneurship versus traditional business management
  • Opportunity recognition and value creation
  • Identifying market problems and unmet customer needs
  • Market trends and emerging opportunities
  • Sources of entrepreneurial ideas
  • Evaluating business ideas and opportunities
  • Opportunity screening and feasibility considerations
  • Entrepreneurial decision-making under uncertainty
  • Practical Workshop: Identifying and evaluating potential business opportunities
Day 2

Market Research, Customers & Business Model Development

  • Fundamentals of market research
  • Identifying target markets and customer segments
  • Understanding customer needs and buying behavior
  • Competitor analysis and market positioning
  • Market size and opportunity assessment
  • Customer validation techniques
  • Developing customer personas
  • Creating compelling value propositions
  • Business model fundamentals
  • Revenue models and cost structures
  • Key business model assumptions and validation
  • Practical Workshop: Developing and validating a business model for a selected startup concept
Day 3

Startup Planning, Operations & Financial Foundations

  • Developing a startup strategy
  • Business objectives and strategic priorities
  • Startup operating models
  • Resource and capability planning
  • Organizational structure and roles
  • Supplier and partner considerations
  • Basic financial planning for startups
  • Startup costs and cost structures
  • Revenue forecasting and financial assumptions
  • Pricing strategies and profitability fundamentals
  • Cash flow and working capital considerations
  • Practical Workshop: Developing a startup operating plan and basic financial projection
Day 4

Funding, Risk Management & Go-to-Market Strategy

  • Startup funding requirements
  • Overview of funding and financing options
  • Investor considerations and funding readiness
  • Preparing an investment proposition
  • Startup risk identification and assessment
  • Managing financial, operational, market, and regulatory risks
  • Risk mitigation and contingency planning
  • Developing a go-to-market strategy
  • Product and service launch planning
  • Marketing and customer acquisition strategies
  • Sales channels and distribution approaches
  • Practical Workshop: Developing a funding, risk, and go-to-market strategy for a new venture
Day 5

Startup Launch, Growth & Entrepreneurial Business Plan

  • Preparing for business launch
  • Launch readiness assessment
  • Establishing initial performance indicators
  • Customer acquisition and retention
  • Building sustainable operations
  • Managing early-stage business challenges
  • Scaling products, services, and operations
  • Growth opportunities and strategic partnerships
  • Continuous innovation and business model adaptation
  • Monitoring startup performance
  • Developing a sustainable growth strategy
  • Final Integrated Workshop: Developing a complete startup roadmap covering the business concept, market opportunity, value proposition, business model, operating plan, financial foundations, go-to-market strategy, risk management, launch priorities, and initial growth plan.

Upcoming Dates

Selected date

Rome · 26 – 30 Apr 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
ViennaScheduled
2 – 6 Nov 2026€5,700—
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AmmanScheduled
8 – 12 Nov 2026€3,100—
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AmsterdamScheduled
16 – 20 Nov 2026€5,400—
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BarcelonaScheduled
23 – 27 Nov 2026€5,400€4,860until 2 Nov
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BakuScheduled
23 – 27 Nov 2026€4,800€4,320until 2 Nov
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BerlinScheduled
30 Nov – 4 Dec 2026€5,800€5,220until 9 Nov
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CairoScheduled
7 – 11 Dec 2026€3,300€2,970until 16 Nov
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CasablancaScheduled
14 – 18 Dec 2026€4,300€3,870until 23 Nov
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DammamScheduled
21 – 25 Dec 2026€4,200€3,780until 30 Nov
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DohaScheduled
28 Dec 2026 – 1 Jan 2027€4,400€3,960until 7 Dec
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DubaiScheduled
3 – 7 Jan 2027€4,400€3,960until 14 Dec
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FrankfurtScheduled
4 – 8 Jan 2027€5,800€5,220until 14 Dec
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GenevaScheduled
11 – 15 Jan 2027€6,300€5,670until 21 Dec
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IstanbulScheduled
18 – 22 Jan 2027€4,700€4,230until 28 Dec
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Kuala LumpurScheduled
25 – 29 Jan 2027€4,400€3,960until 4 Jan
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LisbonScheduled
1 – 5 Feb 2027€5,400€4,860until 11 Jan
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LondonScheduled
8 – 12 Feb 2027€5,600€5,040until 18 Jan
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MadinahScheduled
15 – 19 Feb 2027€4,200€3,780until 25 Jan
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MakkahScheduled
22 – 26 Feb 2027€4,200€3,780until 1 Feb
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MadridScheduled
22 – 26 Feb 2027€5,400€4,860until 1 Feb
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ManamaScheduled
1 – 5 Mar 2027€4,700€4,230until 8 Feb
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MarrakeshScheduled
8 – 12 Mar 2027€4,300€3,870until 15 Feb
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MilanScheduled
15 – 19 Mar 2027€6,000€5,400until 22 Feb
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MunichScheduled
22 – 26 Mar 2027€5,400€4,860until 1 Mar
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MuscatScheduled
29 Mar – 2 Apr 2027€5,300€4,770until 8 Mar
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OnlineScheduled
4 – 8 Apr 2027€1,700€1,530until 15 Mar
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ParisScheduled
12 – 16 Apr 2027€5,700€5,130until 22 Mar
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RabatScheduled
12 – 16 Apr 2027€4,300€3,870until 22 Mar
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RiyadhScheduled
19 – 23 Apr 2027€4,200€3,780until 29 Mar
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RomeScheduled
26 – 30 Apr 2027€5,800€5,220until 5 Apr
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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