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Quest Training

E-Commerce Strategy & Management Training Course

Builds e-commerce strategies around market opportunity, customer behaviour, channels, pricing and fulfilment, and manages operations for sustained growth.

DSEC · Digital Sales & E-CommerceAll Levels#2571ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Sales, Marketing & Customer ExperienceCategories:Digital Sales & E-Commerce

Course Overview

This advanced practical course focuses on developing, managing, and optimizing e-commerce strategies that support sustainable digital growth, commercial performance, and customer value. It provides a structured approach to building e-commerce operations around market opportunities, customer behaviour, digital channels, technology, products, pricing, and fulfilment. Participants will examine e-commerce business models, digital customer journeys, marketplace and direct-to-consumer strategies, online merchandising, pricing, conversion optimization, payment solutions, fulfilment, and customer experience. The programme emphasizes connecting commercial strategy with operational capabilities and measurable performance. The course also addresses e-commerce analytics, digital marketing integration, customer acquisition and retention, platform selection, omnichannel integration, data-driven decision-making, risk management, and governance. Practical approaches help participants identify performance gaps and prioritize initiatives that improve revenue, conversion, customer satisfaction, and operational efficiency. Through practical exercises and business scenarios, participants will assess e-commerce capabilities, develop strategic priorities, design customer journeys, evaluate platform and channel options, establish performance measures, and build an actionable roadmap for e-commerce growth.

Learning Objectives

  • Analyse e-commerce business models and their commercial implications.
  • Assess market opportunities, customer behaviour, and digital purchasing patterns.
  • Develop an integrated e-commerce strategy aligned with organizational objectives.
  • Design customer-centric digital journeys across key e-commerce touchpoints.
  • Evaluate e-commerce platforms, marketplaces, channels, and technology requirements.
  • Develop effective online merchandising, pricing, and product presentation strategies.
  • Improve conversion, basket value, customer acquisition, and retention performance.
  • Integrate digital marketing with e-commerce commercial objectives.
  • Strengthen payment, fulfilment, delivery, and post-purchase capabilities.
  • Apply e-commerce analytics and performance indicators to support decisions.
  • Identify operational, technology, security, and commercial risks.
  • Develop a practical roadmap for e-commerce growth and continuous improvement.

Who Should Attend

This course is designed for E-Commerce Managers, Digital Commerce Managers, Digital Transformation Managers, Marketing Managers, Sales Managers, Customer Experience Managers, and Business Development Leaders. It is also suitable for Digital Marketing Professionals, Product Managers, Online Merchandising Specialists, CRM Professionals, Business Analysts, E-Commerce Operations Teams, and professionals responsible for digital channels, online revenue, customer journeys, or commercial performance. The programme is particularly relevant to organizations developing or transforming e-commerce capabilities across retail, banking, telecommunications, hospitality, aviation, consumer goods, healthcare, government services, and other customer-facing sectors.

Learning Outcomes

  • Evaluate the effectiveness of existing e-commerce business models.
  • Identify high-value digital market and customer opportunities.
  • Develop an e-commerce strategy linked to measurable business outcomes.
  • Map customer journeys and identify digital experience gaps.
  • Assess e-commerce platform and channel requirements.
  • Develop online merchandising and product presentation approaches.
  • Analyse pricing, promotions, conversion, and basket performance.
  • Strengthen customer acquisition, engagement, and retention strategies.
  • Evaluate payment, fulfilment, delivery, and post-purchase processes.
  • Develop e-commerce dashboards and performance indicators.
  • Identify operational and technology risks affecting e-commerce performance.
  • Build a prioritized roadmap for e-commerce growth and transformation.

Course Outline

Day 1

E-Commerce Strategy, Business Models & Market Opportunities

  • E-commerce landscape and strategic evolution.
  • Business-to-consumer, business-to-business, marketplace, and direct-to-consumer models.
  • Digital value propositions and revenue models.
  • Market opportunity and competitor analysis.
  • Customer behaviour and digital purchasing patterns.
  • E-commerce maturity assessment.
  • Strategic alignment between e-commerce and business objectives.
  • Defining strategic priorities and growth opportunities.
  • Practical Application: Assess an e-commerce business model and develop strategic priorities based on market, customer, and commercial opportunities.
Day 2

Digital Customer Experience, Merchandising & Conversion

  • Digital customer journey and experience design.
  • Customer acquisition and digital touchpoints.
  • Online product presentation and merchandising.
  • Product discovery, search, navigation, and recommendation.
  • Pricing and promotional strategies.
  • Shopping cart and checkout optimization.
  • Conversion rate improvement.
  • Personalization and customer engagement.
  • Practical Application: Map an e-commerce customer journey, identify conversion barriers, and develop targeted improvement initiatives.
Day 3

E-Commerce Platforms, Operations & Technology

  • E-commerce platform capabilities and selection criteria.
  • Website and mobile commerce requirements.
  • Marketplace and multi-channel operations.
  • Product, customer, and order data management.
  • Payment solutions and transaction management.
  • Inventory and order management.
  • Fulfilment, delivery, returns, and post-purchase processes.
  • Integration with CRM, ERP, marketing, and other enterprise systems.
  • Practical Application: Develop an e-commerce operating model covering platforms, channels, data, payments, fulfilment, integration, and operational responsibilities.
Day 4

E-Commerce Marketing, Analytics & Performance Management

  • Digital marketing and e-commerce integration.
  • Search, social, content, email, and performance marketing.
  • Customer acquisition cost and marketing efficiency.
  • Conversion, average order value, and revenue analysis.
  • Customer retention and repeat purchase analysis.
  • E-commerce analytics and customer behaviour data.
  • Performance dashboards and management reporting.
  • Testing, experimentation, and optimization.
  • Practical Application: Build an e-commerce performance framework with commercial, customer, marketing, and operational indicators.
Day 5

E-Commerce Growth, Governance & Transformation Roadmap

  • Scaling e-commerce operations and digital channels.
  • Omnichannel integration and unified customer experience.
  • Customer data, personalization, and advanced analytics.
  • E-commerce risk, cybersecurity, privacy, and governance.
  • Technology and operational resilience.
  • Innovation and emerging e-commerce capabilities.
  • Investment prioritization and business case development.
  • Continuous improvement and performance optimization.
  • Final Workshop: Develop an integrated e-commerce strategy and transformation roadmap covering business model, customer experience, technology, operations, marketing, analytics, governance, investment priorities, and growth initiatives.

Upcoming Dates

Selected date

Casablanca · 4 – 8 Jan 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
RiyadhScheduled
2 – 6 Nov 2026€4,200—
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RomeScheduled
9 – 13 Nov 2026€5,800—
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SalalahScheduled
16 – 20 Nov 2026€5,300—
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Sharm El-SheikhScheduled
23 – 27 Nov 2026€4,300€3,870until 2 Nov
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ViennaScheduled
30 Nov – 4 Dec 2026€5,700€5,130until 9 Nov
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AmmanScheduled
6 – 10 Dec 2026€3,100€2,790until 16 Nov
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AmsterdamScheduled
7 – 11 Dec 2026€5,400€4,860until 16 Nov
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BakuScheduled
14 – 18 Dec 2026€4,800€4,320until 23 Nov
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BarcelonaScheduled
21 – 25 Dec 2026€5,400€4,860until 30 Nov
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CairoScheduled
28 Dec 2026 – 1 Jan 2027€3,300€2,970until 7 Dec
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CasablancaScheduled
4 – 8 Jan 2027€4,300€3,870until 14 Dec
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DohaScheduled
11 – 15 Jan 2027€4,400€3,960until 21 Dec
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DammamScheduled
11 – 15 Jan 2027€4,200€3,780until 21 Dec
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DubaiScheduled
17 – 21 Jan 2027€4,400€3,960until 28 Dec
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GenevaScheduled
25 – 29 Jan 2027€6,300€5,670until 4 Jan
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IstanbulScheduled
1 – 5 Feb 2027€4,700€4,230until 11 Jan
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Kuala LumpurScheduled
8 – 12 Feb 2027€4,400€3,960until 18 Jan
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LisbonScheduled
15 – 19 Feb 2027€5,400€4,860until 25 Jan
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LondonScheduled
22 – 26 Feb 2027€5,600€5,040until 1 Feb
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MadinahScheduled
1 – 5 Mar 2027€4,200€3,780until 8 Feb
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MadridScheduled
1 – 5 Mar 2027€5,400€4,860until 8 Feb
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MakkahScheduled
8 – 12 Mar 2027€4,200€3,780until 15 Feb
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ManamaScheduled
15 – 19 Mar 2027€4,700€4,230until 22 Feb
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MarbellaScheduled
22 – 26 Mar 2027€5,400€4,860until 1 Mar
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MilanScheduled
29 Mar – 2 Apr 2027€6,000€5,400until 8 Mar
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MunichScheduled
5 – 9 Apr 2027€5,400€4,860until 15 Mar
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MuscatScheduled
12 – 16 Apr 2027€5,300€4,770until 22 Mar
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OnlineScheduled
18 – 22 Apr 2027€1,700€1,530until 29 Mar
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ParisScheduled
19 – 23 Apr 2027€5,700€5,130until 29 Mar
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RabatScheduled
26 – 30 Apr 2027€4,300€3,870until 5 Apr
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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