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Quest Training

E-Commerce Analytics & Conversion Optimization Training Course

Uses e-commerce analytics on funnels, traffic sources and product performance to find where shoppers drop off and lift conversion across the digital journey.

DSEC · Digital Sales & E-CommerceAll Levels#2574ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Sales, Marketing & Customer ExperienceCategories:Digital Sales & E-Commerce

Course Overview

This advanced practical course focuses on using e-commerce analytics to understand customer behaviour, identify performance gaps, and improve conversion across digital shopping journeys. It connects customer data, website behaviour, product performance, marketing activity, and commercial outcomes to support evidence-based optimization. Participants will examine the e-commerce funnel, traffic sources, product and category performance, customer journeys, engagement patterns, cart abandonment, checkout behaviour, conversion rates, and revenue indicators. The programme emphasizes turning digital activity data into actionable insights rather than relying solely on traffic and engagement volumes. The course also addresses conversion rate optimization, customer segmentation, behavioural analysis, experimentation, landing page performance, merchandising, personalization, and campaign effectiveness. Practical methods are used to identify friction points and prioritize improvements according to their potential commercial impact. Through practical exercises and business scenarios, participants will analyse e-commerce performance data, identify conversion barriers, develop optimization hypotheses, define key metrics, evaluate experiments, and build a structured roadmap for continuous conversion and revenue improvement.

Learning Objectives

  • Analyse e-commerce data to understand customer behaviour and commercial performance.
  • Evaluate the complete digital sales funnel and identify performance gaps.
  • Measure traffic, engagement, conversion, revenue, and customer value indicators.
  • Analyse product, category, campaign, and channel performance.
  • Identify customer journey friction and sources of cart and checkout abandonment.
  • Apply segmentation techniques to understand different customer behaviours.
  • Develop conversion rate optimization strategies based on evidence and customer insights.
  • Design and prioritize optimization hypotheses and experiments.
  • Evaluate landing pages, product pages, navigation, search, cart, and checkout performance.
  • Apply personalization and behavioural insights to improve customer journeys.
  • Develop dashboards and performance frameworks for e-commerce management.
  • Establish a continuous optimization approach focused on conversion, revenue, and customer value.

Who Should Attend

This course is designed for E-Commerce Managers, Digital Commerce Managers, Digital Marketing Managers, Conversion Rate Optimization Specialists, Product Managers, Customer Experience Managers, and Business Analysts. It is also suitable for Digital Marketing Professionals, Web Analysts, CRM Professionals, Online Merchandising Specialists, Product Owners, Data and Analytics Professionals, and managers responsible for digital revenue, customer journeys, or online performance. The programme is particularly relevant to organizations seeking to improve website and marketplace performance, increase conversion rates, reduce customer drop-off, strengthen digital revenue, and make more effective use of e-commerce data.

Learning Outcomes

  • Evaluate e-commerce performance using relevant commercial and behavioural data.
  • Analyse customer journeys and identify conversion barriers.
  • Measure and interpret funnel performance across key stages.
  • Identify the causes and impact of cart and checkout abandonment.
  • Analyse product, category, channel, and campaign performance.
  • Segment customers according to behaviour, value, and engagement.
  • Develop data-driven conversion optimization opportunities.
  • Create and prioritize testing and experimentation hypotheses.
  • Evaluate the performance of landing pages and product experiences.
  • Use behavioural insights to improve personalization and customer journeys.
  • Develop e-commerce dashboards and actionable performance indicators.
  • Build a structured roadmap for continuous conversion and revenue optimization.

Course Outline

Day 1

E-Commerce Analytics Foundations & Performance Measurement

  • Role of analytics in e-commerce decision-making.
  • E-commerce data sources and measurement frameworks.
  • Traffic, engagement, conversion, revenue, and customer value metrics.
  • Digital sales funnel structure.
  • Acquisition channel performance.
  • Product and category performance analysis.
  • Customer acquisition and retention indicators.
  • Data quality and measurement consistency.
  • Practical Application: Analyse an e-commerce performance dataset and identify the main commercial and behavioural performance gaps.
Day 2

Customer Journey, Funnel & Behavioural Analytics

  • Mapping the digital customer journey.
  • Funnel analysis from acquisition to purchase.
  • Landing page and product page performance.
  • Website navigation and internal search behaviour.
  • Product discovery and engagement patterns.
  • Shopping cart behaviour.
  • Checkout performance and abandonment.
  • Customer segmentation and behavioural patterns.
  • Practical Application: Analyse a complete e-commerce funnel, identify customer drop-off points, and prioritize the most significant conversion barriers.
Day 3

Conversion Rate Optimization & Customer Experience

  • Principles of conversion rate optimization.
  • Identifying friction across digital customer journeys.
  • Product page and merchandising optimization.
  • Pricing, promotions, and conversion impact.
  • Trust, usability, and purchase confidence.
  • Mobile commerce and responsive customer experiences.
  • Personalization and targeted customer journeys.
  • Developing conversion optimization hypotheses.
  • Practical Application: Conduct a conversion audit and develop prioritized optimization initiatives for key customer journey stages.
Day 4

Experimentation, Testing & Analytics-Driven Optimization

  • Experimentation frameworks and testing principles.
  • Developing testable hypotheses.
  • A/B testing and controlled experimentation.
  • Test prioritization and expected business impact.
  • Interpreting experiment results.
  • Avoiding misleading conclusions and measurement bias.
  • Campaign and channel optimization.
  • Connecting experimentation with revenue performance.
  • Practical Application: Design an A/B testing programme covering hypotheses, success metrics, prioritization, expected impact, and decision criteria.
Day 5

E-Commerce Intelligence, Dashboards & Continuous Optimization

  • Advanced customer and commercial analytics.
  • Predictive approaches for customer behaviour and conversion.
  • Customer lifetime value and revenue optimization.
  • Building e-commerce performance dashboards.
  • Executive reporting and actionable insights.
  • Establishing conversion optimization governance.
  • Prioritizing initiatives based on impact and effort.
  • Creating a continuous improvement cycle.
  • Final Workshop: Develop an integrated E-Commerce Analytics & Conversion Optimization roadmap covering measurement, customer behaviour, funnel performance, experimentation, personalization, dashboards, commercial impact, and continuous improvement.

Upcoming Dates

Selected date

Accra · 18 – 22 Jan 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
MuscatScheduled
2 – 6 Nov 2026€5,300—
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Sharm El-SheikhScheduled
2 – 6 Nov 2026€4,300—
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ViennaScheduled
9 – 13 Nov 2026€5,700—
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AmmanScheduled
15 – 19 Nov 2026€3,100—
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OnlineScheduled
22 – 26 Nov 2026€1,700€1,530until 2 Nov
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AmsterdamScheduled
23 – 27 Nov 2026€5,400€4,860until 2 Nov
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BarcelonaScheduled
30 Nov – 4 Dec 2026€5,400€4,860until 9 Nov
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BakuScheduled
30 Nov – 4 Dec 2026€4,800€4,320until 9 Nov
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SalalahScheduled
7 – 11 Dec 2026€5,300€4,770until 16 Nov
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CairoScheduled
7 – 11 Dec 2026€3,300€2,970until 16 Nov
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CasablancaScheduled
14 – 18 Dec 2026€4,300€3,870until 23 Nov
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DammamScheduled
21 – 25 Dec 2026€4,200€3,780until 30 Nov
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AbujaScheduled
28 Dec 2026 – 1 Jan 2027€5,100€4,590until 7 Dec
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DohaScheduled
28 Dec 2026 – 1 Jan 2027€4,400€3,960until 7 Dec
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DubaiScheduled
3 – 7 Jan 2027€4,400€3,960until 14 Dec
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IstanbulScheduled
11 – 15 Jan 2027€4,700€4,230until 21 Dec
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GenevaScheduled
11 – 15 Jan 2027€6,300€5,670until 21 Dec
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Kuala LumpurScheduled
18 – 22 Jan 2027€4,400€3,960until 28 Dec
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AccraScheduled
18 – 22 Jan 2027€5,100€4,590until 28 Dec
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LisbonScheduled
25 – 29 Jan 2027€5,400€4,860until 4 Jan
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LondonScheduled
1 – 5 Feb 2027€5,600€5,040until 11 Jan
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BangkokScheduled
1 – 5 Feb 2027€6,100€5,490until 11 Jan
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MadinahScheduled
8 – 12 Feb 2027€4,200€3,780until 18 Jan
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MadridScheduled
15 – 19 Feb 2027€5,400€4,860until 25 Jan
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BeirutScheduled
21 – 25 Feb 2027€4,000€3,600until 1 Feb
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MakkahScheduled
22 – 26 Feb 2027€4,200€3,780until 1 Feb
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MarbellaScheduled
1 – 5 Mar 2027€5,400€4,860until 8 Feb
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ManamaScheduled
1 – 5 Mar 2027€4,700€4,230until 8 Feb
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MilanScheduled
8 – 12 Mar 2027€6,000€5,400until 15 Feb
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Cape TownScheduled
15 – 19 Mar 2027€5,100€4,590until 22 Feb
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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