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Quest Training

Digital Sales & Social Selling Training Course

Develops the digital sales skills to find prospects on social platforms, build professional relationships and turn online engagement into measurable results.

DSEC · Digital Sales & E-CommerceAll Levels#2572ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Sales, Marketing & Customer ExperienceCategories:Digital Sales & E-Commerce

Course Overview

This advanced practical course focuses on developing modern digital sales capabilities and using social platforms to identify prospects, build professional relationships, generate opportunities, and convert digital engagement into measurable commercial results. It connects digital sales strategy, buyer behaviour, professional positioning, targeted communication, and opportunity management across digital channels. Participants will explore digital prospecting, social selling, professional presence, content-led selling, personalized outreach, relationship development, consultative conversations, and digital customer journeys. The programme emphasizes moving beyond generic outreach toward relevant, value-driven engagement based on customer needs, business priorities, and buying context. The course also addresses lead qualification, digital follow-up, CRM integration, sales performance analytics, response and conversion measurement, and continuous optimization. Participants will learn how to use digital insights to improve targeting, strengthen sales conversations, prioritize opportunities, and create a more consistent digital sales process. Through practical exercises and realistic business scenarios, participants will develop digital prospecting strategies, optimize professional profiles, identify target decision-makers, create personalized sales messages, manage digital conversations, and build structured follow-up processes that support sustainable sales growth.

Learning Objectives

  • Analyse current trends in digital sales and modern buyer behaviour.
  • Develop an integrated digital sales and social selling strategy.
  • Identify and prioritize high-value prospects using defined criteria.
  • Build a professional digital presence that supports credibility and sales objectives.
  • Apply effective digital prospecting and social selling techniques.
  • Develop targeted content that supports different stages of the buying journey.
  • Create personalized outreach and follow-up messages for different customer profiles.
  • Apply consultative selling techniques to digital conversations.
  • Convert digital engagement into qualified sales opportunities.
  • Use performance indicators to evaluate digital sales effectiveness.
  • Integrate social selling activities with CRM and sales processes.
  • Develop an actionable plan for improving digital sales performance and conversion.

Who Should Attend

This course is designed for Sales Managers, Sales Team Leaders, Business Development Professionals, Account Managers, Digital Sales Specialists, Marketing Managers, and Digital Marketing Professionals. It is also suitable for CRM Professionals, Business Development and Partnership Managers, Entrepreneurs, and sales teams that rely on digital platforms to identify prospects, develop relationships, and generate commercial opportunities. The programme is particularly relevant to organizations seeking to strengthen digital selling capabilities, improve lead quality, enhance professional customer engagement, and increase conversion from digital interactions into qualified business opportunities.

Learning Outcomes

  • Evaluate the effectiveness of existing digital sales channels and activities.
  • Identify and prioritize prospects based on business value and opportunity potential.
  • Build a professional digital presence aligned with sales objectives.
  • Develop a structured social selling strategy.
  • Use digital content to attract prospects and support buying decisions.
  • Create relevant and personalized sales outreach messages.
  • Conduct consultative digital conversations focused on customer needs.
  • Handle questions, objections, and engagement challenges through digital channels.
  • Develop structured follow-up sequences for qualified prospects.
  • Measure engagement, response, lead quality, and conversion performance.
  • Integrate social selling activities with CRM and sales pipeline management.
  • Build a practical roadmap for improving digital sales performance and conversion.

Course Outline

Day 1

Digital Sales Strategy & Modern Buyer Behaviour

  • Evolution of sales in the digital environment.
  • Changes in buyer behaviour and modern buying journeys.
  • Digital sales, social selling, and traditional sales approaches.
  • Target market and customer identification.
  • Digital sales strategy development.
  • Selecting appropriate digital sales channels.
  • Commercial objectives and performance indicators.
  • Aligning digital sales with organizational strategy.
  • Practical Application: Assess a digital sales model and define target customers, priority channels, commercial objectives, and key performance indicators.
Day 2

Professional Digital Presence & Prospecting

  • Building a credible professional presence across digital platforms.
  • Optimizing professional profiles for sales objectives.
  • Identifying and researching target prospects.
  • Building and managing prospect lists.
  • Understanding prospects before initiating contact.
  • Identifying decision-makers and buying influencers.
  • Prospect prioritization and opportunity scoring.
  • Avoiding generic and intrusive outreach.
  • Practical Application: Build a target prospect list, analyse prospect profiles, identify decision-makers, and establish outreach priorities.
Day 3

Digital Communication, Content & Consultative Selling

  • Principles of professional digital communication.
  • Developing personalized opening messages.
  • Content that supports different stages of the buying journey.
  • Communicating value rather than focusing immediately on the sale.
  • Asking effective discovery questions.
  • Managing and developing digital conversations.
  • Handling objections and customer enquiries.
  • Moving from digital engagement to meetings and qualified opportunities.
  • Practical Application: Develop personalized sales messages and conduct simulated digital conversations with prospects at different stages of the buying journey.
Day 4

Opportunity Management & Social Selling Performance

  • Converting digital engagement into sales opportunities.
  • Lead qualification and opportunity management.
  • Digital follow-up strategies.
  • Follow-up timing and multi-touch engagement.
  • Integrating social selling with CRM processes.
  • Measuring engagement, response, and conversion rates.
  • Evaluating lead quality and sales potential.
  • Digital sales dashboards and performance reporting.
  • Practical Application: Design a structured prospect management process from initial digital interaction through qualification and opportunity conversion.
Day 5

Digital Sales Optimization & Growth Strategy

  • Developing a sustainable social selling strategy.
  • Expanding professional networks and relationship opportunities.
  • Building long-term digital customer relationships.
  • Using data to improve targeting and communication.
  • Optimizing content and outreach based on performance.
  • Testing and continuously improving digital sales approaches.
  • Managing professional reputation and trust across digital channels.
  • Governance and responsible use of social platforms for sales.
  • Final Workshop: Develop an integrated Digital Sales & Social Selling Strategy covering prospecting, professional positioning, communication, content, opportunity management, follow-up, performance measurement, and continuous improvement.

Upcoming Dates

Selected date

Milan · 20 – 24 Sept 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
RomeScheduled
2 – 6 Nov 2026€5,800—
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SalalahScheduled
9 – 13 Nov 2026€5,300—
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Sharm El-SheikhScheduled
16 – 20 Nov 2026€4,300—
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ViennaScheduled
23 – 27 Nov 2026€5,700€5,130until 2 Nov
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AmmanScheduled
29 Nov – 3 Dec 2026€3,100€2,790until 9 Nov
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AmsterdamScheduled
30 Nov – 4 Dec 2026€5,400€4,860until 9 Nov
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BakuScheduled
7 – 11 Dec 2026€4,800€4,320until 16 Nov
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BarcelonaScheduled
14 – 18 Dec 2026€5,400€4,860until 23 Nov
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CairoScheduled
21 – 25 Dec 2026€3,300€2,970until 30 Nov
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CasablancaScheduled
28 Dec 2026 – 1 Jan 2027€4,300€3,870until 7 Dec
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DammamScheduled
4 – 8 Jan 2027€4,200€3,780until 14 Dec
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DohaScheduled
11 – 15 Jan 2027€4,400€3,960until 21 Dec
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DubaiScheduled
17 – 21 Jan 2027€4,400€3,960until 28 Dec
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GenevaScheduled
18 – 22 Jan 2027€6,300€5,670until 28 Dec
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IstanbulScheduled
25 – 29 Jan 2027€4,700€4,230until 4 Jan
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Kuala LumpurScheduled
1 – 5 Feb 2027€4,400€3,960until 11 Jan
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LisbonScheduled
8 – 12 Feb 2027€5,400€4,860until 18 Jan
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LondonScheduled
15 – 19 Feb 2027€5,600€5,040until 25 Jan
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MadinahScheduled
22 – 26 Feb 2027€4,200€3,780until 1 Feb
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MadridScheduled
1 – 5 Mar 2027€5,400€4,860until 8 Feb
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MakkahScheduled
1 – 5 Mar 2027€4,200€3,780until 8 Feb
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ManamaScheduled
8 – 12 Mar 2027€4,700€4,230until 15 Feb
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MarbellaScheduled
15 – 19 Mar 2027€5,400€4,860until 22 Feb
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MilanScheduled
22 – 26 Mar 2027€6,000€5,400until 1 Mar
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MunichScheduled
29 Mar – 2 Apr 2027€5,400€4,860until 8 Mar
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MuscatScheduled
5 – 9 Apr 2027€5,300€4,770until 15 Mar
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OnlineScheduled
11 – 15 Apr 2027€1,700€1,530until 22 Mar
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ParisScheduled
19 – 23 Apr 2027€5,700€5,130until 29 Mar
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RabatScheduled
19 – 23 Apr 2027€4,300€3,870until 29 Mar
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RiyadhScheduled
26 – 30 Apr 2027€4,200€3,780until 5 Apr
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MilanScheduled
20 – 24 Sept 2027€6,000€5,400until 30 Aug
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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