Competitive Strategy & Business Analysis Training Course

Builds the skills to analyze industries, competitors and market opportunities, assess competitive position and develop strategies that win advantage.

SMCS · Strategic Management & Corporate StrategyAll Levels#1319ClassroomEnglish , Arabic

Duration

5 Days

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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Business, Management & LeadershipCategories:Strategic Management & Corporate Strategy

Course Overview

The Competitive Strategy & Business Analysis Training Course is a comprehensive professional program designed to strengthen the strategic analysis, competitive assessment, and business decision-making capabilities of executives, managers, strategists, business analysts, and professionals. The course provides an integrated approach to understanding competitive environments, analyzing business performance, evaluating market opportunities, and developing strategic responses that support sustainable organizational performance. Effective competitive strategy requires organizations to understand not only their own capabilities, resources, products, and services, but also customers, competitors, market forces, industry dynamics, technological developments, regulatory conditions, and emerging opportunities. This course provides participants with practical methodologies for conducting structured business analysis and transforming analytical findings into strategic decisions, competitive priorities, and actionable business initiatives. The program covers essential areas of competitive strategy and business analysis, including industry analysis, competitive positioning, market analysis, customer analysis, business models, value propositions, organizational capabilities, competitor intelligence, strategic options, business performance analysis, strategic risk, and strategy implementation. Participants will explore established analytical frameworks while learning how to apply them to complex and changing business environments. The Competitive Strategy & Business Analysis Training Course is suitable for government entities, ministries, public sector organizations, banks and financial institutions, oil and gas organizations, and large corporations. Through practical case studies, analytical exercises, competitive scenarios, and an integrated final workshop, participants will develop the ability to evaluate business environments, identify competitive opportunities and threats, strengthen strategic positioning, and support evidence-based management decisions.

Learning Objectives

Analyze industry structures, market conditions, customer expectations, competitive forces, and organizational capabilities during the course.
Evaluate the organization’s competitive position by assessing internal strengths, weaknesses, capabilities, resources, and strategic gaps.
Apply structured business analysis techniques to identify market opportunities, competitive threats, performance issues, and strategic priorities.
Develop competitive strategy objectives aligned with organizational strategy, market conditions, customer requirements, and available capabilities.
Evaluate competitors and their strategic positions to identify potential competitive advantages, vulnerabilities, and market opportunities.
Assess business models, value propositions, customer segments, and revenue drivers to identify opportunities for strategic improvement.
Design strategic alternatives based on market attractiveness, competitive positioning, organizational capabilities, resources, risks, and expected outcomes.
Improve strategic decision-making by applying evidence-based business analysis and structured evaluation criteria.
Develop practical responses to competitive threats, market changes, technological developments, and emerging business opportunities.
Strengthen the alignment between competitive strategy, business performance, organizational resources, and strategic initiatives.
Apply performance and market analysis techniques to monitor competitive positioning and identify emerging strategic issues.
Prepare a practical competitive strategy and business analysis framework addressing a selected organizational challenge or opportunity.

Who Should Attend

The Competitive Strategy & Business Analysis Training Course is designed for executives, directors, senior managers, strategic planning managers, corporate strategy professionals, business development managers, business analysts, commercial managers, marketing managers, market intelligence specialists, investment professionals, operations managers, transformation leaders, and decision makers involved in strategic planning and business performance. The course is particularly relevant to professionals working in government entities, ministries, public sector organizations, banks and financial institutions, oil and gas organizations, energy companies, industrial organizations, commercial enterprises, and large corporations. It is also suitable for specialists working in strategy, business development, planning, marketing, sales, finance, investment, operations, risk management, research, innovation, and organizational transformation. The program is appropriate for professionals who need to analyze competitive environments, assess business opportunities, evaluate organizational capabilities, support strategic decisions, develop business recommendations, or contribute to strategic initiatives. It is also valuable for managers preparing for broader strategic responsibilities and professionals seeking to strengthen their analytical and competitive strategy capabilities.

Learning Outcomes

Analyze industry and market conditions using structured competitive and business analysis techniques.
Evaluate organizational capabilities, resources, processes, products, services, and competitive positioning.
Identify major competitive forces, market drivers, emerging opportunities, and potential threats.
Assess competitors’ strategies, capabilities, positioning, strengths, weaknesses, and likely responses.
Analyze customer segments, customer needs, value propositions, and business drivers affecting competitive performance.
Evaluate existing business models and identify opportunities for strategic improvement or innovation.
Develop and compare alternative competitive strategies based on strategic fit, market attractiveness, resources, risks, and expected impact.
Identify potential sources of competitive advantage and determine how they can be strengthened or protected.
Apply business analysis to support strategic decisions related to markets, products, customers, resources, and investments.
Develop strategic responses to competitive pressures, market disruption, technological change, and evolving customer requirements.
Establish relevant performance and competitive indicators for monitoring strategic position and business results.
Prepare and present an integrated competitive strategy and business analysis recommendation for a real or simulated organizational challenge.

Course Outline

Course Outline:

Day 1

Foundations of Competitive Strategy and Business Analysis

Understanding competitive strategy and its role in organizational performance
The relationship between corporate strategy, business strategy, competitive strategy, and operational execution
Principles of strategic business analysis and evidence-based decision-making
Assessing organizational vision, strategic direction, objectives, and business priorities
Internal analysis of resources, capabilities, processes, products, services, and organizational strengths
Identifying strategic gaps, organizational weaknesses, and capability constraints
External business environment analysis and identification of market drivers
Understanding industry structure, market dynamics, and competitive forces
Identifying opportunities, threats, trends, and emerging business challenges
Developing strategic questions and defining the scope of business analysis
Practical application and discussion: Conducting an initial competitive and business analysis for a selected organization, business unit, or market

Day 2

Market Analysis, Customer Intelligence, and Competitive Positioning

Understanding market structure, market attractiveness, and market development
Analyzing customer segments, needs, behaviors, expectations, and purchasing drivers
Customer value propositions and sources of customer value
Identifying unmet customer needs and market gaps
Assessing competitors, competitor strategies, capabilities, and market positions
Competitor intelligence and structured competitive assessment
Identifying competitor strengths, weaknesses, opportunities, and vulnerabilities
Analyzing competitive intensity and potential market responses
Developing competitive positioning and differentiation strategies
Evaluating strategic market opportunities and growth potential
Using market and competitive information to support management decisions
Practical application and discussion: Developing a market and competitor analysis and creating a competitive positioning assessment for a selected business

Day 3

Business Models, Strategic Options, and Competitive Advantage

Understanding business models and their role in competitive strategy
Analyzing value creation, value delivery, and value capture
Evaluating products, services, customer segments, channels, and revenue drivers
Identifying strategic capabilities and sources of competitive advantage
Assessing cost advantages, differentiation, specialization, and strategic positioning
Evaluating business model strengths, weaknesses, and potential vulnerabilities
Developing strategic alternatives based on market and organizational analysis
Evaluating strategic options using feasibility, strategic fit, resources, risk, and expected impact
Assessing opportunities for market development, product development, diversification, partnerships, and business model innovation
Strategic trade-offs and opportunity cost considerations
Selecting competitive strategies that align with organizational capabilities and market conditions
Practical application and discussion: Analyzing a business model and developing alternative competitive strategies for a selected organization

Day 4

Strategy Execution, Performance Analysis, and Strategic Risk

Translating competitive strategy into strategic initiatives and business priorities
Developing implementation roadmaps for competitive strategies
Aligning organizational resources and capabilities with strategic priorities
Establishing accountability and ownership for strategic initiatives
Monitoring competitive performance and strategic progress
Developing competitive and business performance indicators
Analyzing performance gaps and identifying causes of strategic underperformance
Identifying strategic, market, financial, operational, technological, and regulatory risks
Developing responses to competitive threats and changing market conditions
Managing strategic change and organizational adaptation
Strengthening cross-functional coordination during strategy execution
Practical application and discussion: Developing a competitive strategy execution plan with initiatives, responsibilities, performance indicators, risks, and corrective actions

Day 5

Integrated Competitive Strategy and Business Analysis Workshop

Reviewing the complete competitive strategy and business analysis process
Integrating internal analysis, external analysis, market intelligence, competitor analysis, and business performance
Evaluating competitive alternatives and selecting strategic priorities
Developing a structured competitive strategy for a business unit or organization
Aligning strategic priorities with organizational resources, capabilities, and operating requirements
Identifying critical success factors and strategic dependencies
Developing competitive monitoring mechanisms and early-warning indicators
Establishing strategic performance measures and management review mechanisms
Communicating competitive analysis and strategic recommendations to senior management
Managing strategic uncertainty and preparing responses to changing competitive conditions
Developing an actionable strategic implementation roadmap
Final workshop, action plan, or implementation exercise: Preparing and presenting an integrated Competitive Strategy & Business Analysis framework covering market analysis, competitor intelligence, organizational capabilities, competitive positioning, strategic alternatives, risks, performance indicators, initiatives, and implementation priorities

Upcoming Dates

Selected date

Doha · 21 – 25 Dec 2026 · Classroom

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City	Dates	Price per Participant	Early Bird
ParisScheduled	2 – 6 Nov 2026	€5,700	—	Select Download Brochure
MadridScheduled	2 – 6 Nov 2026	€5,400	—	Select Download Brochure
FrankfurtScheduled	9 – 13 Nov 2026	€5,800	—	Select Download Brochure
RomeScheduled	9 – 13 Nov 2026	€5,800	—	Select Download Brochure
MakkahScheduled	9 – 13 Nov 2026	€4,200	—	Select Download Brochure
AmsterdamScheduled	9 – 13 Nov 2026	€5,400	—	Select Download Brochure
BakuScheduled	16 – 20 Nov 2026	€4,800	—	Select Download Brochure
ManamaScheduled	16 – 20 Nov 2026	€4,700	—	Select Download Brochure
GenevaScheduled	16 – 20 Nov 2026	€6,300	—	Select Download Brochure
BarcelonaScheduled	23 – 27 Nov 2026	€5,400	€4,860until 2 Nov	Select Download Brochure
IstanbulScheduled	23 – 27 Nov 2026	€4,700	€4,230until 2 Nov	Select Download Brochure
MarrakeshScheduled	23 – 27 Nov 2026	€4,300	€3,870until 2 Nov	Select Download Brochure
MilanScheduled	30 Nov – 4 Dec 2026	€6,000	€5,400until 9 Nov	Select Download Brochure
CairoScheduled	30 Nov – 4 Dec 2026	€3,300	€2,970until 9 Nov	Select Download Brochure
Kuala LumpurScheduled	30 Nov – 4 Dec 2026	€4,400	€3,960until 9 Nov	Select Download Brochure
LisbonScheduled	7 – 11 Dec 2026	€5,400	€4,860until 16 Nov	Select Download Brochure
MunichScheduled	7 – 11 Dec 2026	€5,400	€4,860until 16 Nov	Select Download Brochure
CasablancaScheduled	7 – 11 Dec 2026	€4,300	€3,870until 16 Nov	Select Download Brochure
LondonScheduled	14 – 18 Dec 2026	€5,600	€5,040until 23 Nov	Select Download Brochure
DammamScheduled	14 – 18 Dec 2026	€4,200	€3,780until 23 Nov	Select Download Brochure
MuscatScheduled	14 – 18 Dec 2026	€5,300	€4,770until 23 Nov	Select Download Brochure
OnlineScheduled	20 – 24 Dec 2026	€1,700	€1,530until 30 Nov	Select Download Brochure
DohaScheduled	21 – 25 Dec 2026	€4,400	€3,960until 30 Nov	✓ Selected Download Brochure
MadinahScheduled	21 – 25 Dec 2026	€4,200	€3,780until 30 Nov	Select Download Brochure
DubaiScheduled	27 – 31 Dec 2026	€4,400	€3,960until 7 Dec	Select Download Brochure
MadridScheduled	28 Dec 2026 – 1 Jan 2027	€5,400	€4,860until 7 Dec	Select Download Brochure
ParisScheduled	28 Dec 2026 – 1 Jan 2027	€5,700	€5,130until 7 Dec	Select Download Brochure
RomeScheduled	4 – 8 Jan 2027	€5,800	€5,220until 14 Dec	Select Download Brochure
MakkahScheduled	4 – 8 Jan 2027	€4,200	€3,780until 14 Dec	Select Download Brochure
FrankfurtScheduled	4 – 8 Jan 2027	€5,800	€5,220until 14 Dec	Select Download Brochure

Available in: Istanbul · Dubai · London · Doha · Amsterdam

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