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Quest Training

Business Model Design, Innovation & Validation Training Course

Equips participants to analyze existing business models, map customer segments and needs, and design, test and validate models that create lasting value.

ENT · Entrepreneurship & Business InnovationAll Levels#2157ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Business, Management & LeadershipCategories:Entrepreneurship & Business Innovation

Course Overview

This comprehensive Business Model Design, Innovation & Validation Training Course provides a practical framework for designing, evaluating, innovating, and validating business models that create sustainable value for customers and organizations. The programme focuses on transforming business ideas into structured models that can be tested, refined, and implemented. Participants will explore the key components of business models, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, activities, partnerships, and cost structures. The course emphasizes how these components interact and how changes in one element can affect the overall viability and sustainability of a business model. The programme also examines business model innovation and the ways organizations can respond to changing customer expectations, market dynamics, technologies, competitive pressures, and emerging opportunities. Participants will learn how to identify weaknesses in existing models, develop alternative approaches, and assess opportunities for innovation, digital transformation, diversification, and new revenue generation. Through practical workshops, business model mapping, customer research, experimentation, case studies, and validation exercises, participants will develop the ability to design business models, test critical assumptions, evaluate market feedback, refine value propositions, and build actionable implementation roadmaps.

Learning Objectives

  • By the end of this course, participants will be able to:
  • Understand the fundamental principles and components of business model design.
  • Analyze existing business models and identify their strengths, weaknesses, and improvement opportunities.
  • Identify customer segments, needs, problems, and value creation opportunities.
  • Develop clear and differentiated value propositions.
  • Design business models that align customer value with organizational capabilities and commercial objectives.
  • Apply structured frameworks and tools for business model design and visualization.
  • Identify critical business model assumptions, risks, dependencies, and uncertainties.
  • Apply customer and market validation techniques to test business model assumptions.
  • Design experiments and prototypes to evaluate business model concepts.
  • Analyze validation results and use feedback to refine business models.
  • Develop innovative business models using digital, technological, and market opportunities.
  • Prepare practical implementation roadmaps for launching and scaling validated business models.

Who Should Attend

This course is designed for entrepreneurs, business owners, executives, managers, and professionals responsible for business development, innovation, strategy, product development, transformation, and new venture creation. It is particularly suitable for Business Development Managers, Innovation Managers, Strategy Professionals, Product Managers, Product Owners, Entrepreneurs, Startup Founders, Business Analysts, Transformation Leaders, Digital Business Professionals, Project Managers, and Management Consultants. The programme is also valuable for executives and managers in government entities, financial institutions, oil and gas organizations, industrial companies, technology organizations, and large corporations seeking to develop new business models, diversify revenue streams, respond to market changes, or validate new products and services.

Learning Outcomes

  • Upon completion of the course, participants will be able to:
  • Explain the structure and key components of a business model.
  • Analyze existing business models and identify critical performance and viability factors.
  • Define target customer segments and understand their needs and problems.
  • Develop differentiated and customer-focused value propositions.
  • Map key channels, customer relationships, revenue streams, resources, activities, and partnerships.
  • Identify business model assumptions and assess their level of uncertainty and risk.
  • Design alternative business models and evaluate their commercial potential.
  • Apply structured customer discovery and market validation techniques.
  • Develop experiments and prototypes for testing business model assumptions.
  • Interpret customer and market feedback to improve business model design.
  • Identify opportunities for business model innovation and digital transformation.
  • Develop an actionable roadmap for validating, implementing, and scaling a business model.

Course Outline

Course Outline

Day 1

Business Model Fundamentals & Strategic Design

  • Introduction to business models
  • Business model concepts, principles, and components
  • Business model versus business plan
  • Understanding value creation, delivery, and capture
  • Customer segments and customer needs
  • Value propositions and customer problems
  • Channels and customer relationships
  • Revenue streams and pricing logic
  • Key resources and key activities
  • Key partnerships and cost structures
  • Business model alignment and strategic fit
  • Practical Workshop: Mapping an existing business model and identifying its key components
Day 2

Business Model Design, Customer Value & Market Opportunities

  • Business model design principles
  • Understanding customer problems and unmet needs
  • Customer segmentation and prioritization
  • Customer journey and experience considerations
  • Designing compelling value propositions
  • Market opportunity analysis
  • Competitive positioning
  • Revenue model alternatives
  • Cost structure analysis
  • Resource and capability requirements
  • Identifying business model gaps and opportunities
  • Practical Workshop: Designing a new business model based on a defined customer and market opportunity
Day 3

Business Model Innovation & Strategic Alternatives

  • Principles of business model innovation
  • Drivers of business model change
  • Disruptive market and technology trends
  • Digital business models
  • Platform and ecosystem-based models
  • Subscription, usage-based, and other revenue approaches
  • Diversification and new market opportunities
  • Strategic partnerships and ecosystem development
  • Business model transformation
  • Evaluating alternative business models
  • Innovation risks and implementation considerations
  • Practical Workshop: Developing and comparing alternative business model concepts
Day 4

Business Model Validation, Experimentation & Market Testing

  • Principles of business model validation
  • Identifying critical assumptions
  • Customer discovery techniques
  • Interviews, surveys, observation, and market research
  • Testing customer problems and value propositions
  • Designing business model experiments
  • Developing prototypes and minimum viable concepts
  • Testing pricing and revenue assumptions
  • Measuring customer response and market feedback
  • Analyzing validation results
  • Refining and pivoting business models
  • Practical Workshop: Designing and conducting a business model validation experiment
Day 5

Business Model Implementation, Scaling & Continuous Innovation

  • Translating validated business models into implementation plans
  • Prioritizing business model components and initiatives
  • Developing implementation milestones
  • Resource and capability planning
  • Financial and operational considerations
  • Managing implementation risks and dependencies
  • Measuring business model performance
  • Establishing business model KPIs
  • Scaling validated business models
  • Continuous business model innovation
  • Monitoring market changes and adapting business models
  • Final Integrated Workshop: Developing a complete Business Model Design, Innovation & Validation roadmap covering the business model, customer segments, value proposition, assumptions, validation plan, KPIs, implementation priorities, and scaling strategy.

Upcoming Dates

Selected date

Marrakesh · 23 – 27 Aug 2027 · Classroom

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CityDatesPrice per ParticipantEarly Bird
BakuScheduled
2 – 6 Nov 2026€4,800—
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BarcelonaScheduled
9 – 13 Nov 2026€5,400—
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BerlinScheduled
16 – 20 Nov 2026€5,800—
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CairoScheduled
23 – 27 Nov 2026€3,300€2,970until 2 Nov
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CasablancaScheduled
23 – 27 Nov 2026€4,300€3,870until 2 Nov
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DammamScheduled
30 Nov – 4 Dec 2026€4,200€3,780until 9 Nov
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DohaScheduled
7 – 11 Dec 2026€4,400€3,960until 16 Nov
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DubaiScheduled
13 – 17 Dec 2026€4,400€3,960until 23 Nov
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FrankfurtScheduled
21 – 25 Dec 2026€5,800€5,220until 30 Nov
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GenevaScheduled
28 Dec 2026 – 1 Jan 2027€6,300€5,670until 7 Dec
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IstanbulScheduled
4 – 8 Jan 2027€4,700€4,230until 14 Dec
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Kuala LumpurScheduled
4 – 8 Jan 2027€4,400€3,960until 14 Dec
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LisbonScheduled
11 – 15 Jan 2027€5,400€4,860until 21 Dec
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LondonScheduled
18 – 22 Jan 2027€5,600€5,040until 28 Dec
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MadinahScheduled
25 – 29 Jan 2027€4,200€3,780until 4 Jan
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MadridScheduled
1 – 5 Feb 2027€5,400€4,860until 11 Jan
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MakkahScheduled
8 – 12 Feb 2027€4,200€3,780until 18 Jan
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ManamaScheduled
15 – 19 Feb 2027€4,700€4,230until 25 Jan
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MarrakeshScheduled
22 – 26 Feb 2027€4,300€3,870until 1 Feb
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MilanScheduled
22 – 26 Feb 2027€6,000€5,400until 1 Feb
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MunichScheduled
1 – 5 Mar 2027€5,400€4,860until 8 Feb
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MuscatScheduled
8 – 12 Mar 2027€5,300€4,770until 15 Feb
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OnlineScheduled
14 – 18 Mar 2027€1,700€1,530until 22 Feb
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ParisScheduled
22 – 26 Mar 2027€5,700€5,130until 1 Mar
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RabatScheduled
29 Mar – 2 Apr 2027€4,300€3,870until 8 Mar
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RiyadhScheduled
5 – 9 Apr 2027€4,200€3,780until 15 Mar
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RomeScheduled
12 – 16 Apr 2027€5,800€5,220until 22 Mar
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ViennaScheduled
12 – 16 Apr 2027€5,700€5,130until 22 Mar
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AmmanScheduled
18 – 22 Apr 2027€3,100€2,790until 29 Mar
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AmsterdamScheduled
26 – 30 Apr 2027€5,400€4,860until 5 Apr
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MarrakeshScheduled
23 – 27 Aug 2027€4,300€3,870until 2 Aug
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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