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Quest Training

Business Development Strategy & Growth Planning Training Course

Helps teams assess markets and competitors, prioritize growth opportunities and build business development strategies that expand reach and sustain revenue.

BDA · Business Development & Strategic PartnershipsAll Levels#2159ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Business, Management & LeadershipCategories:Business Development & Strategic Partnerships

Course Overview

This comprehensive training course provides a strategic and practical framework for developing business development strategies, identifying growth opportunities, expanding market presence, and building sustainable revenue streams. It equips participants with the tools required to connect business development initiatives with organizational objectives and long-term growth priorities. The course examines how organizations can assess markets, customers, competitors, partnerships, and internal capabilities to identify attractive opportunities and convert them into structured business development initiatives. Participants will explore market expansion, customer acquisition, strategic partnerships, new business models, and revenue growth strategies. Particular emphasis is placed on transforming business development ideas into executable growth plans. Participants will learn how to prioritize opportunities, evaluate commercial potential, establish measurable targets, allocate resources, manage risks, and monitor performance. Through practical exercises, case studies, strategic analysis, and business planning workshops, the course enables participants to develop actionable business development and growth plans that can be applied within their organizations.

Learning Objectives

  • By the end of this training course, participants will be able to:
  • Analyze the strategic role of business development in organizational growth and competitiveness.
  • Assess market conditions, customer needs, competitors, and emerging business opportunities.
  • Identify and prioritize high-potential business development and growth opportunities.
  • Develop business development strategies aligned with organizational objectives and market realities.
  • Design effective market expansion and customer acquisition strategies.
  • Evaluate strategic partnerships, alliances, and business collaboration opportunities.
  • Develop strategies for increasing revenue, market share, customer value, and commercial performance.
  • Apply structured approaches to business opportunity assessment and commercial decision-making.
  • Build practical growth plans with clear priorities, targets, resources, timelines, and responsibilities.
  • Establish appropriate KPIs for measuring business development and growth performance.
  • Assess risks, barriers, and implementation challenges associated with growth initiatives.
  • Develop an integrated business development roadmap for sustainable organizational growth.

Who Should Attend

This course is designed for professionals responsible for business growth, commercial development, strategic planning, market expansion, and organizational performance. It is particularly suitable for Business Development Managers, Business Development Directors, Commercial Managers, Sales Managers, Strategy Managers, Growth Managers, Marketing Managers, Account Managers, Partnership Managers, and professionals involved in corporate development and market expansion. The programme is also highly relevant for executives, department heads, entrepreneurs, senior managers, and decision-makers who are responsible for developing growth strategies, expanding markets, increasing revenue, establishing strategic partnerships, or supporting organizational transformation.

Learning Outcomes

  • Upon successful completion of the course, participants will be able to:
  • Develop a structured business development strategy based on organizational priorities.
  • Conduct market and competitive analysis to identify commercially attractive opportunities.
  • Segment markets and customers to support targeted growth initiatives.
  • Evaluate new markets, products, services, and business opportunities.
  • Build effective customer acquisition and market penetration strategies.
  • Develop strategic partnership and alliance frameworks.
  • Assess business opportunities using commercial, financial, and strategic criteria.
  • Translate strategic opportunities into practical growth initiatives and action plans.
  • Develop revenue growth strategies based on customer value and market potential.
  • Establish business development KPIs, targets, and performance monitoring mechanisms.
  • Identify implementation risks and develop appropriate mitigation measures.
  • Prepare an integrated business development and growth roadmap for organizational execution.

Course Outline

Course Outline

Day 1

Business Development Strategy & Strategic Growth Foundations

  • Business development: concepts, scope, and strategic importance
  • The relationship between business development, corporate strategy, sales, and marketing
  • Understanding organizational growth drivers and competitive advantage
  • Assessing organizational capabilities and strategic positioning
  • Identifying internal and external growth opportunities
  • Business development models and strategic approaches
  • Strategic analysis of markets, customers, competitors, and industry trends
  • Practical Application: Developing a strategic business development opportunity map
Day 2

Market Analysis, Opportunity Identification & Customer Growth

  • Market research and business opportunity analysis
  • Market segmentation and customer profiling
  • Understanding customer needs, expectations, and buying behavior
  • Competitor analysis and competitive positioning
  • Identifying emerging markets and growth opportunities
  • Market entry and market expansion strategies
  • Customer acquisition, retention, and value expansion
  • Evaluating market attractiveness and commercial potential
  • Practical Workshop: Conducting a market opportunity and competitive analysis
Day 3

Business Development Models, Partnerships & Revenue Growth

  • Designing effective business development models
  • Strategic partnerships, alliances, and collaboration opportunities
  • Partner identification, evaluation, and selection
  • Building value propositions for new business opportunities
  • Developing new products, services, and revenue streams
  • Cross-selling, up-selling, and customer value expansion
  • Business model innovation and diversification strategies
  • Commercial opportunity assessment and prioritization
  • Practical Application: Designing a partnership and revenue growth strategy
Day 4

Growth Planning, Execution & Performance Management

  • Translating business development strategy into growth plans
  • Setting strategic growth objectives, targets, and milestones
  • Prioritizing initiatives and allocating resources
  • Developing implementation responsibilities and timelines
  • Business development pipeline and opportunity management
  • Managing risks and barriers to growth
  • Establishing KPIs and business development performance dashboards
  • Monitoring results and adjusting growth initiatives
  • Practical Workshop: Building an integrated business development growth plan
Day 5

Strategic Growth Roadmap & Sustainable Business Development

  • Integrating business development initiatives into organizational strategy
  • Developing sustainable market and revenue growth strategies
  • Scaling successful business development initiatives
  • Strengthening customer and strategic partner relationships
  • Managing organizational capabilities for long-term growth
  • Governance and accountability for growth initiatives
  • Reviewing business development performance and strategic outcomes
  • Continuous improvement and adaptation of growth strategies
  • Final Workshop: Developing a complete Business Development Strategy & Growth Roadmap for organizational implementation

Upcoming Dates

Selected date

Geneva · 14 – 18 Dec 2026 · Classroom

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CityDatesPrice per ParticipantEarly Bird
BerlinScheduled
2 – 6 Nov 2026€5,800—
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CairoScheduled
9 – 13 Nov 2026€3,300—
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AbujaScheduled
16 – 20 Nov 2026€5,100—
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CasablancaScheduled
16 – 20 Nov 2026€4,300—
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DohaScheduled
23 – 27 Nov 2026€4,400€3,960until 2 Nov
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DammamScheduled
23 – 27 Nov 2026€4,200€3,780until 2 Nov
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DubaiScheduled
29 Nov – 3 Dec 2026€4,400€3,960until 9 Nov
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FrankfurtScheduled
7 – 11 Dec 2026€5,800€5,220until 16 Nov
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AccraScheduled
7 – 11 Dec 2026€5,100€4,590until 16 Nov
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GenevaScheduled
14 – 18 Dec 2026€6,300€5,670until 23 Nov
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IstanbulScheduled
21 – 25 Dec 2026€4,700€4,230until 30 Nov
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AmmanScheduled
27 – 31 Dec 2026€3,100€2,790until 7 Dec
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Kuala LumpurScheduled
28 Dec 2026 – 1 Jan 2027€4,400€3,960until 7 Dec
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LondonScheduled
4 – 8 Jan 2027€5,600€5,040until 14 Dec
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LisbonScheduled
4 – 8 Jan 2027€5,400€4,860until 14 Dec
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AmsterdamScheduled
11 – 15 Jan 2027€5,400€4,860until 21 Dec
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MadinahScheduled
11 – 15 Jan 2027€4,200€3,780until 21 Dec
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MadridScheduled
18 – 22 Jan 2027€5,400€4,860until 28 Dec
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MakkahScheduled
25 – 29 Jan 2027€4,200€3,780until 4 Jan
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ManamaScheduled
1 – 5 Feb 2027€4,700€4,230until 11 Jan
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BakuScheduled
1 – 5 Feb 2027€4,800€4,320until 11 Jan
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MarrakeshScheduled
8 – 12 Feb 2027€4,300€3,870until 18 Jan
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MilanScheduled
15 – 19 Feb 2027€6,000€5,400until 25 Jan
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MunichScheduled
22 – 26 Feb 2027€5,400€4,860until 1 Feb
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MuscatScheduled
22 – 26 Feb 2027€5,300€4,770until 1 Feb
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BangkokScheduled
22 – 26 Feb 2027€6,100€5,490until 1 Feb
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OnlineScheduled
28 Feb – 4 Mar 2027€1,700€1,530until 8 Feb
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ParisScheduled
8 – 12 Mar 2027€5,700€5,130until 15 Feb
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BeirutScheduled
14 – 18 Mar 2027€4,000€3,600until 22 Feb
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RabatScheduled
15 – 19 Mar 2027€4,300€3,870until 22 Feb
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Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

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