Skip to content
Quest Training

Business Development, Market Analysis & Opportunity Identification Training Course

Links business development to market and competitor analysis, turning customer, trend and competitive intelligence into actionable growth initiatives.

BDA · Business Development & Strategic PartnershipsAll Levels#2162ClassroomEnglish , Arabic
Duration
5 Days
Download BrochureView Upcoming Dates

Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Business, Management & LeadershipCategories:Business Development & Strategic Partnerships

Course Overview

This comprehensive training course provides a practical and strategic framework for integrating business development with market analysis and systematic opportunity identification. It enables participants to understand market dynamics, evaluate customer and competitor information, identify emerging opportunities, and translate market intelligence into actionable business development initiatives. The course explores the relationship between market intelligence, customer needs, competitive positioning, organizational capabilities, and business growth. Participants will learn how to assess market attractiveness, identify gaps and unmet needs, analyze competitive environments, and determine where new commercial opportunities may exist. Particular emphasis is placed on structured opportunity identification and evaluation. Participants will examine how to screen opportunities according to market potential, strategic fit, commercial viability, organizational capabilities, risks, and expected value before committing resources. Through practical exercises, case studies, market-analysis tools, and opportunity-assessment workshops, participants will develop the ability to convert market insights into prioritized business development opportunities and practical growth initiatives.

Learning Objectives

  • By the end of this training course, participants will be able to:
  • Analyze the strategic relationship between business development and market intelligence.
  • Assess market structures, trends, customer demand, and competitive dynamics.
  • Conduct structured market and competitor analysis to support business decisions.
  • Identify market gaps, emerging trends, unmet customer needs, and growth opportunities.
  • Apply customer segmentation techniques to identify high-potential target markets.
  • Evaluate business opportunities using strategic, commercial, and operational criteria.
  • Assess the feasibility and potential value of new business opportunities.
  • Develop effective approaches for researching and validating market opportunities.
  • Prioritize business development opportunities based on organizational objectives and available resources.
  • Identify risks, barriers, and assumptions associated with potential opportunities.
  • Develop business development initiatives based on validated market insights.
  • Prepare an actionable opportunity pipeline and growth roadmap.

Who Should Attend

This course is designed for professionals involved in business development, market research, strategic planning, sales, marketing, commercial development, corporate development, and organizational growth. It is particularly suitable for Business Development Managers and Directors, Market Development Managers, Strategy Managers, Commercial Managers, Sales and Marketing Managers, Account Managers, Market Intelligence Professionals, Product and Service Development Professionals, and professionals responsible for identifying new business opportunities. The programme is also relevant for executives, senior managers, entrepreneurs, department heads, and decision-makers who need to evaluate markets, understand customer and competitor dynamics, identify growth opportunities, and support strategic business development decisions.

Learning Outcomes

  • Upon successful completion of the course, participants will be able to:
  • Develop a structured approach to business development and market opportunity analysis.
  • Conduct market research using relevant qualitative and quantitative information.
  • Analyze market trends and identify their implications for organizational growth.
  • Segment customers and evaluate target-market attractiveness.
  • Assess competitors and develop informed competitive positioning.
  • Identify market gaps and unmet customer requirements.
  • Generate and validate potential business development opportunities.
  • Evaluate opportunities based on strategic fit, commercial potential, feasibility, and risk.
  • Develop opportunity scoring and prioritization frameworks.
  • Build a structured pipeline of qualified business opportunities.
  • Translate market intelligence into actionable business development initiatives.
  • Develop a practical opportunity roadmap aligned with organizational growth objectives.

Course Outline

Course Outline

Day 1

Business Development & Market Intelligence Foundations

  • Strategic role of business development in organizational growth
  • Relationship between business development, marketing, sales, and strategy
  • Business development models and growth drivers
  • Fundamentals of market intelligence
  • Understanding market structures and industry dynamics
  • Identifying sources of market and customer information
  • Assessing organizational capabilities and market readiness
  • Practical Application: Developing a business development and market intelligence framework
Day 2

Market Analysis, Customer Insights & Competitive Intelligence

  • Market research approaches and analytical frameworks
  • Market size, growth rates, trends, and market maturity
  • Customer segmentation and profiling
  • Customer needs, behaviors, and purchasing drivers
  • Competitor identification and competitive analysis
  • Benchmarking and competitive positioning
  • Identifying market gaps and unmet customer needs
  • Practical Workshop: Conducting a comprehensive market and competitive analysis
Day 3

Opportunity Identification & Market Validation

  • Sources of new business opportunities
  • Identifying emerging markets and growth trends
  • Opportunity discovery through customer insights
  • Identifying unmet needs and market gaps
  • New products, services, customer segments, and market opportunities
  • Opportunity generation and screening techniques
  • Market validation and testing assumptions
  • Assessing strategic fit and organizational capabilities
  • Practical Application: Developing and validating a portfolio of business opportunities
Day 4

Opportunity Evaluation, Prioritization & Business Case Development

  • Opportunity assessment frameworks
  • Commercial attractiveness and revenue potential
  • Strategic alignment and organizational fit
  • Feasibility and resource requirements
  • Financial and operational considerations
  • Risk, uncertainty, and opportunity assumptions
  • Opportunity scoring and prioritization
  • Developing preliminary business cases
  • Practical Workshop: Evaluating and prioritizing business development opportunities
Day 5

Business Development Pipeline & Growth Roadmap

  • Converting validated opportunities into business development initiatives
  • Building and managing an opportunity pipeline
  • Setting priorities, milestones, ownership, and resource requirements
  • Developing market-entry and growth initiatives
  • Business development KPIs and performance measurement
  • Monitoring market changes and opportunity signals
  • Continuous opportunity identification and market adaptation
  • Developing a sustainable business development process
  • Final Workshop: Preparing an integrated Business Development & Opportunity Growth Roadmap for organizational implementation

Upcoming Dates

Selected date

Marrakesh · 18 – 22 Jan 2027 · Classroom

Need more details?Chat with us on WhatsApp

CityDatesPrice per ParticipantEarly Bird
DammamScheduled
2 – 6 Nov 2026€4,200—
SelectDownload Brochure
DohaScheduled
9 – 13 Nov 2026€4,400—
SelectDownload Brochure
DubaiScheduled
15 – 19 Nov 2026€4,400—
SelectDownload Brochure
BangkokScheduled
16 – 20 Nov 2026€6,100—
SelectDownload Brochure
FrankfurtScheduled
23 – 27 Nov 2026€5,800€5,220until 2 Nov
SelectDownload Brochure
GenevaScheduled
23 – 27 Nov 2026€6,300€5,670until 2 Nov
SelectDownload Brochure
IstanbulScheduled
30 Nov – 4 Dec 2026€4,700€4,230until 9 Nov
SelectDownload Brochure
Kuala LumpurScheduled
7 – 11 Dec 2026€4,400€3,960until 16 Nov
SelectDownload Brochure
BarcelonaScheduled
7 – 11 Dec 2026€5,400€4,860until 16 Nov
SelectDownload Brochure
LisbonScheduled
14 – 18 Dec 2026€5,400€4,860until 23 Nov
SelectDownload Brochure
LondonScheduled
21 – 25 Dec 2026€5,600€5,040until 30 Nov
SelectDownload Brochure
BeirutScheduled
27 – 31 Dec 2026€4,000€3,600until 7 Dec
SelectDownload Brochure
MadinahScheduled
28 Dec 2026 – 1 Jan 2027€4,200€3,780until 7 Dec
SelectDownload Brochure
MadridScheduled
4 – 8 Jan 2027€5,400€4,860until 14 Dec
SelectDownload Brochure
MakkahScheduled
4 – 8 Jan 2027€4,200€3,780until 14 Dec
SelectDownload Brochure
CairoScheduled
10 – 14 Jan 2027€3,300€2,970until 21 Dec
SelectDownload Brochure
ManamaScheduled
11 – 15 Jan 2027€4,700€4,230until 21 Dec
SelectDownload Brochure
MarrakeshScheduled
18 – 22 Jan 2027€4,300€3,870until 28 Dec
✓ SelectedDownload Brochure
MilanScheduled
25 – 29 Jan 2027€6,000€5,400until 4 Jan
SelectDownload Brochure
Cape TownScheduled
1 – 5 Feb 2027€5,100€4,590until 11 Jan
SelectDownload Brochure
MunichScheduled
1 – 5 Feb 2027€5,400€4,860until 11 Jan
SelectDownload Brochure
MuscatScheduled
8 – 12 Feb 2027€5,300€4,770until 18 Jan
SelectDownload Brochure
OnlineScheduled
14 – 18 Feb 2027€1,700€1,530until 25 Jan
SelectDownload Brochure
ErbilScheduled
21 – 25 Feb 2027€3,100€2,790until 1 Feb
SelectDownload Brochure
ParisScheduled
22 – 26 Feb 2027€5,700€5,130until 1 Feb
SelectDownload Brochure
RabatScheduled
22 – 26 Feb 2027€4,300€3,870until 1 Feb
SelectDownload Brochure
RiyadhScheduled
1 – 5 Mar 2027€4,200€3,780until 8 Feb
SelectDownload Brochure
RomeScheduled
8 – 12 Mar 2027€5,800€5,220until 15 Feb
SelectDownload Brochure
JeddahScheduled
14 – 18 Mar 2027€4,200€3,780until 22 Feb
SelectDownload Brochure
ViennaScheduled
15 – 19 Mar 2027€5,700€5,130until 22 Feb
SelectDownload Brochure

Available in: Istanbul · Dubai · London · Riyadh · Doha · Amsterdam

Related Courses

Ready to Elevate Your Team's Capabilities?

Speak with our advisors about upcoming programmes or a bespoke corporate training plan.

Download BrochureContact Our Team