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Quest Training

Banking Public Relations & Corporate Communications Training Course

Helps banks manage public relations, corporate messaging and stakeholder engagement that build customer confidence and protect institutional reputation.

BMCC · Brand Management & Corporate CommunicationsAll Levels#2642ClassroomEnglish , Arabic
Duration
5 Days
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Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy

Sectors:Sales, Marketing & Customer ExperienceCategories:Brand Management & Corporate Communications

Course Overview

The Banking Public Relations & Corporate Communications Training Course provides a comprehensive framework for managing public relations, corporate communications, and stakeholder engagement within the banking and financial services sector. The programme focuses on strengthening institutional reputation, building customer confidence, maintaining consistent corporate messaging, and supporting strategic business objectives through effective communication practices. Participants explore the role of public relations in banking, including communication with customers, regulators, investors, employees, media representatives, and other stakeholders. The course examines corporate identity, brand positioning, communication planning, media relations, and the development of clear, credible messages that reflect the bank’s values, service standards, and regulatory responsibilities. The programme also addresses crisis communication, reputational risk management, sensitive financial disclosures, digital communication channels, and customer-facing communication during service disruptions or market uncertainty. Participants learn to prepare communication strategies, coordinate internal and external messaging, manage media inquiries, and respond to reputational challenges while maintaining accuracy, confidentiality, transparency, and compliance with applicable banking requirements. Through practical case studies, communication simulations, and applied workshops, participants develop the skills needed to manage corporate communication activities, evaluate public sentiment, strengthen stakeholder relationships, and improve communication effectiveness. The course emphasizes professionalism, trust, regulatory awareness, and the integration of public relations with customer experience, corporate governance, and organizational strategy.

Learning Objectives

  • Explain the principles and strategic role of public relations and corporate communications in banking.
  • Develop communication strategies aligned with banking objectives, corporate identity, and institutional values.
  • Identify stakeholder groups and adapt communication approaches to their expectations and information needs.
  • Strengthen the bank’s reputation through consistent, accurate, and credible corporate messaging.
  • Apply effective media relations practices and manage press inquiries professionally.
  • Prepare corporate announcements, press releases, executive statements, and stakeholder communication materials.
  • Integrate internal communications with external public relations activities.
  • Identify reputational risks and develop appropriate communication responses.
  • Apply crisis communication principles during service disruptions, sensitive incidents, and emerging financial concerns.
  • Strengthen digital communication practices across websites, social media, and other customer communication channels.
  • Maintain confidentiality, transparency, and compliance with relevant banking communication requirements.
  • Establish performance indicators to evaluate communication effectiveness and stakeholder engagement.

Who Should Attend

This course is designed for professionals responsible for public relations, corporate communications, brand reputation, and stakeholder engagement within banks and financial institutions, including: Public Relations Managers and Officers. Corporate Communications Managers and Specialists. Bank Marketing and Brand Management Professionals. Media Relations and Press Office Personnel. Customer Experience and Customer Communications Managers. Corporate Affairs and External Relations Teams. Internal Communications and Employee Engagement Specialists. Investor Relations Professionals. Crisis Communication and Reputation Management Specialists. Digital Communications and Social Media Managers. Compliance and Corporate Governance Professionals involved in communication oversight. Branch Network and Customer Service Managers. Senior Banking Executives responsible for institutional reputation and stakeholder relationships. Communications Consultants serving banks and financial institutions.

Learning Outcomes

  • Develop corporate communication plans aligned with a bank’s strategic objectives.
  • Identify and prioritize key stakeholders, communication needs, and engagement channels.
  • Apply banking-specific public relations principles to strengthen institutional credibility.
  • Prepare professional press releases, corporate announcements, and executive communication materials.
  • Manage media inquiries and coordinate consistent messages across communication channels.
  • Design internal communication initiatives that improve employee awareness and organizational alignment.
  • Assess reputational risks associated with customer complaints, operational disruptions, and public scrutiny.
  • Develop crisis communication plans, response protocols, and stakeholder notification procedures.
  • Evaluate digital communication content for accuracy, clarity, consistency, and regulatory sensitivity.
  • Coordinate communication activities with compliance, legal, risk management, and senior leadership teams.
  • Measure communication performance using appropriate indicators and stakeholder feedback.
  • Recommend improvements to strengthen public trust, customer confidence, and corporate reputation.

Course Outline

Day 1

Banking Public Relations & Corporate Communication Fundamentals

  • Principles and strategic functions of public relations in the banking sector.
  • The relationship between corporate communications, customer trust, and institutional reputation.
  • Understanding banking stakeholders: customers, employees, regulators, investors, media, and communities.
  • Corporate identity, brand positioning, institutional values, and messaging consistency.
  • Developing communication objectives aligned with business and service priorities.
  • Communication policies, approval procedures, and governance responsibilities.
  • Professional writing, message development, and audience-focused communication.
  • Ethical communication, confidentiality, accuracy, and transparency in banking.
  • Common communication challenges in financial services.
  • Practical Application: Develop a stakeholder communication map for a bank, identifying priority audiences, key messages, communication channels, and responsible departments.
Day 2

Media Relations, Corporate Messaging & Stakeholder Engagement

  • Managing relationships with journalists, editors, and financial media representatives.
  • Preparing press releases, official statements, corporate announcements, and media briefs.
  • Coordinating interviews, press conferences, and executive media appearances.
  • Developing communication materials for new banking products and service initiatives.
  • Communicating policy changes, service updates, and operational announcements.
  • Preparing executive speeches, briefing notes, and talking points.
  • Managing stakeholder inquiries and maintaining consistent corporate messaging.
  • Coordinating communication approvals with legal, compliance, and senior management.
  • Evaluating media coverage and identifying emerging public concerns.
  • Practical Application: Prepare a corporate communication package for a bank launching a new service, including a press release, executive talking points, stakeholder messages, and media response guidelines.
Day 3

Digital Banking Communications & Customer Engagement

  • The role of digital communications in modern banking.
  • Corporate websites, social media, mobile applications, and digital customer channels.
  • Developing consistent messaging across digital and traditional communication platforms.
  • Communicating digital banking services, product features, and service changes.
  • Managing customer inquiries, complaints, and public feedback through digital channels.
  • Social media monitoring, sentiment analysis, and identification of emerging issues.
  • Digital content governance, approval workflows, and publication standards.
  • Customer communication during service interruptions and technology-related incidents.
  • Accessibility, clarity, privacy, and responsible digital communication practices.
  • Practical Application: Develop a digital communication plan for a banking service update, including channel selection, customer messages, publication scheduling, and escalation procedures for negative feedback.
Day 4

Crisis Communication & Banking Reputation Risk Management

  • Principles of crisis communication in banking and financial services.
  • Identifying reputational risks and communication vulnerabilities.
  • Communication planning for service outages, cybersecurity incidents, data breaches, and operational disruptions.
  • Responding to negative publicity, misinformation, and rapidly developing public concerns.
  • Preparing crisis communication plans, holding statements, and approved messages.
  • Establishing spokesperson responsibilities, escalation procedures, and communication approval protocols.
  • Coordinating with risk management, compliance, legal, information security, and executive leadership.
  • Communicating with customers, regulators, employees, and media during sensitive incidents.
  • Post-crisis evaluation, lessons learned, and reputation recovery strategies.
  • Practical Application: Participate in a simulated banking crisis involving a major service disruption, prepare an initial public statement, coordinate stakeholder communications, and develop a structured response and recovery plan.
Day 5

Strategic Communication Planning, Performance Measurement & Continuous Improvement

  • Integrating public relations and corporate communications with banking strategy.
  • Developing annual communication plans, campaign objectives, and stakeholder engagement programmes.
  • Establishing communication governance, approval matrices, and accountability arrangements.
  • Defining key performance indicators for media relations, digital engagement, and corporate reputation.
  • Measuring message reach, engagement, stakeholder sentiment, and communication effectiveness.
  • Evaluating customer feedback and identifying communication-related service improvements.
  • Preparing management reports and executive communication performance reviews.
  • Aligning communication practices with compliance requirements and corporate governance.
  • Developing continuous improvement initiatives and institutional communication standards.
  • Final Workshop: Develop and present an integrated corporate communications strategy for a bank, covering stakeholder analysis, corporate messaging, media relations, digital communication, crisis preparedness, regulatory coordination, performance indicators, and an implementation roadmap.

Upcoming Dates

Selected date

Kuala Lumpur · 14 – 18 Dec 2026 · Classroom

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DammamScheduled
2 – 6 Nov 2026€4,200—
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DohaScheduled
9 – 13 Nov 2026€4,400—
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DubaiScheduled
15 – 19 Nov 2026€4,400—
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BangkokScheduled
16 – 20 Nov 2026€6,100—
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FrankfurtScheduled
23 – 27 Nov 2026€5,800€5,220until 2 Nov
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GenevaScheduled
30 Nov – 4 Dec 2026€6,300€5,670until 9 Nov
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IstanbulScheduled
30 Nov – 4 Dec 2026€4,700€4,230until 9 Nov
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JeddahScheduled
6 – 10 Dec 2026€4,200€3,780until 16 Nov
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BarcelonaScheduled
7 – 11 Dec 2026€5,400€4,860until 16 Nov
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Kuala LumpurScheduled
14 – 18 Dec 2026€4,400€3,960until 23 Nov
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LisbonScheduled
21 – 25 Dec 2026€5,400€4,860until 30 Nov
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LondonScheduled
28 Dec 2026 – 1 Jan 2027€5,600€5,040until 7 Dec
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BeirutScheduled
3 – 7 Jan 2027€4,000€3,600until 14 Dec
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MadinahScheduled
4 – 8 Jan 2027€4,200€3,780until 14 Dec
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MadridScheduled
11 – 15 Jan 2027€5,400€4,860until 21 Dec
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MakkahScheduled
11 – 15 Jan 2027€4,200€3,780until 21 Dec
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ManamaScheduled
18 – 22 Jan 2027€4,700€4,230until 28 Dec
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CairoScheduled
24 – 28 Jan 2027€3,300€2,970until 4 Jan
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MarbellaScheduled
25 – 29 Jan 2027€5,400€4,860until 4 Jan
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MilanScheduled
1 – 5 Feb 2027€6,000€5,400until 11 Jan
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MunichScheduled
8 – 12 Feb 2027€5,400€4,860until 18 Jan
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MuscatScheduled
15 – 19 Feb 2027€5,300€4,770until 25 Jan
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Cape TownScheduled
15 – 19 Feb 2027€5,100€4,590until 25 Jan
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OnlineScheduled
21 – 25 Feb 2027€1,700€1,530until 1 Feb
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RiyadhScheduled
1 – 5 Mar 2027€4,200€3,780until 8 Feb
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ParisScheduled
1 – 5 Mar 2027€5,700€5,130until 8 Feb
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ErbilScheduled
7 – 11 Mar 2027€3,100€2,790until 15 Feb
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RomeScheduled
8 – 12 Mar 2027€5,800€5,220until 15 Feb
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Sharm El-SheikhScheduled
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SingaporeScheduled
22 – 26 Mar 2027€6,700€6,030until 1 Mar
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