Artificial Intelligence Fundamentals Training Course
Gives leaders a solid grounding in core AI technologies, their practical business applications and the strategic value they can bring to an organization.
5 Days·Classroom
Explains how AI affects business and operating models, and how to assess enterprise readiness and scale high-value applications across the business.
Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy
This advanced training course provides a comprehensive strategic and practical framework for understanding, adopting, and scaling Artificial Intelligence across the enterprise. It focuses on moving beyond AI awareness toward building organizational capabilities that improve business performance, operational efficiency, innovation, decision-making, and competitive advantage. Participants will explore how to develop enterprise AI strategies aligned with corporate objectives, identify high-value AI opportunities, evaluate use cases, and prioritize initiatives based on business value, feasibility, cost, risk, and strategic importance. The course examines practical AI applications across key business functions, including operations, finance, human resources, customer experience, marketing, sales, risk management, supply chain, procurement, data analytics, intelligent automation, and executive decision-making. Participants will learn how to assess where AI can create measurable and sustainable organizational value. The programme also addresses data readiness, technology requirements, AI governance, risk management, cybersecurity, privacy, ethics, workforce transformation, and change management. Through practical exercises, case studies, and an integrated workshop, participants will develop a structured approach for applying AI across the enterprise and building a scalable AI transformation roadmap.
Course Outline
Selected date
Marrakesh · 28 Dec 2026 – 1 Jan 2027 · Classroom
Need more details?Chat with us on WhatsApp
| City | Dates | Price per Participant | Early Bird | |
|---|---|---|---|---|
CairoScheduled | 2 – 6 Nov 2026 | €3,800 | — | |
MarrakeshScheduled | 2 – 6 Nov 2026 | €4,700 | — | |
DubaiScheduled | 8 – 12 Nov 2026 | €4,700 | — | |
MilanScheduled | 9 – 13 Nov 2026 | €7,000 | — | |
MuscatScheduled | 16 – 20 Nov 2026 | €6,300 | — | |
IstanbulScheduled | 16 – 20 Nov 2026 | €5,300 | — | |
OnlineScheduled | 22 – 26 Nov 2026 | €2,700 | €2,430until 2 Nov | |
Kuala LumpurScheduled | 23 – 27 Nov 2026 | €4,700 | €4,230until 2 Nov | |
ParisScheduled | 30 Nov – 4 Dec 2026 | €6,700 | €6,030until 9 Nov | |
LisbonScheduled | 30 Nov – 4 Dec 2026 | €6,000 | €5,400until 9 Nov | |
RomeScheduled | 7 – 11 Dec 2026 | €7,000 | €6,300until 16 Nov | |
AmmanScheduled | 7 – 11 Dec 2026 | €4,000 | €3,600until 16 Nov | |
LondonScheduled | 7 – 11 Dec 2026 | €5,800 | €5,220until 16 Nov | |
MadridScheduled | 14 – 18 Dec 2026 | €6,000 | €5,400until 23 Nov | |
AmsterdamScheduled | 14 – 18 Dec 2026 | €6,000 | €5,400until 23 Nov | |
ViennaScheduled | 14 – 18 Dec 2026 | €6,400 | €5,760until 23 Nov | |
ManamaScheduled | 21 – 25 Dec 2026 | €5,300 | €4,770until 30 Nov | |
BarcelonaScheduled | 21 – 25 Dec 2026 | €6,000 | €5,400until 30 Nov | |
CairoScheduled | 28 Dec 2026 – 1 Jan 2027 | €3,800 | €3,420until 7 Dec | |
MarrakeshScheduled | 28 Dec 2026 – 1 Jan 2027 | €4,700 | €4,230until 7 Dec | |
DubaiScheduled | 3 – 7 Jan 2027 | €4,700 | €4,230until 14 Dec | |
MilanScheduled | 4 – 8 Jan 2027 | €7,000 | €6,300until 14 Dec | |
MuscatScheduled | 11 – 15 Jan 2027 | €6,300 | €5,670until 21 Dec | |
IstanbulScheduled | 11 – 15 Jan 2027 | €5,300 | €4,770until 21 Dec | |
OnlineScheduled | 17 – 21 Jan 2027 | €2,700 | €2,430until 28 Dec | |
Kuala LumpurScheduled | 18 – 22 Jan 2027 | €4,700 | €4,230until 28 Dec | |
ParisScheduled | 25 – 29 Jan 2027 | €6,700 | €6,030until 4 Jan | |
LisbonScheduled | 25 – 29 Jan 2027 | €6,000 | €5,400until 4 Jan | |
LondonScheduled | 1 – 5 Feb 2027 | €5,800 | €5,220until 11 Jan | |
AmmanScheduled | 1 – 5 Feb 2027 | €4,000 | €3,600until 11 Jan |
Gives leaders a solid grounding in core AI technologies, their practical business applications and the strategic value they can bring to an organization.
5 Days·Classroom
Introduces the key concepts, terminology and evolution of artificial intelligence and shows where organizations can put AI to practical, valuable use.
5 Days·Classroom
Explains the foundational concepts and enabling technologies behind modern AI and how managers can apply them to develop the business and improve operations.
5 Days·Classroom
Speak with our advisors about upcoming programmes or a bespoke corporate training plan.