Generative AI Essentials Training Course
Introduces generative AI and large language models, their capabilities and limits, and where they can automate knowledge work and create value.
5 Days·Classroom
Teaches structured prompt engineering techniques for writing clear, precise prompts that get accurate, reliable and useful results from generative AI.
Free substitution at any time · 30+ days' notice: full refund minus 10%. Cancellation policy
The AI Prompt Engineering Training Course is a comprehensive professional development program designed to equip executives, managers, specialists, and business professionals with the knowledge and practical skills required to effectively communicate with Artificial Intelligence systems using structured prompt engineering techniques. As Generative AI becomes an essential component of modern organizations, the ability to design clear, accurate, and outcome-oriented prompts has emerged as one of the most valuable workplace skills. This course enables participants to maximize the value of AI technologies by learning how to generate high-quality outputs, improve productivity, support decision-making, and optimize business processes through effective human-AI interaction. Government entities, ministries, public sector organizations, banks and financial institutions, oil and gas companies, healthcare providers, manufacturing organizations, educational institutions, consulting firms, and multinational corporations are increasingly adopting Generative AI platforms such as ChatGPT, Microsoft Copilot, Google Gemini, Claude AI, and other enterprise AI assistants. While these technologies offer significant opportunities for automation and innovation, their effectiveness largely depends on the quality of user instructions. Prompt engineering has therefore become a critical competency for organizations seeking to achieve consistent, accurate, secure, and business-focused AI outcomes. This course provides participants with practical methodologies for designing, refining, and optimizing prompts across a wide range of enterprise applications. Participants will learn prompt engineering frameworks, prompt optimization strategies, role-based prompting, chain-of-thought prompting concepts, structured prompting, contextual prompting, iterative refinement techniques, AI output evaluation, workflow automation, and business-specific prompt development. The course also covers responsible AI practices, governance, cybersecurity, data privacy, intellectual property considerations, AI risk management, and organizational best practices for enterprise AI adoption. The AI Prompt Engineering Training Course combines practical workshops, hands-on exercises, business case studies, and internationally recognized best practices to help participants confidently integrate prompt engineering into everyday business activities. By the end of the program, participants will be able to design effective prompts for multiple AI platforms, improve business productivity, automate repetitive knowledge work, enhance collaboration, strengthen decision-making, and support enterprise-wide AI implementation that drives innovation, operational excellence, and sustainable organizational performance.
Course Outline:
Selected date
Casablanca · 9 – 13 Nov 2026 · Classroom
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| City | Dates | Price per Participant | Early Bird | |
|---|---|---|---|---|
MilanScheduled | 2 – 6 Nov 2026 | €7,000 | — | |
Kuala LumpurScheduled | 2 – 6 Nov 2026 | €4,700 | — | |
CairoConfirmed | 2 – 6 Nov 2026 | €3,800 | — | |
MunichScheduled | 9 – 13 Nov 2026 | €6,000 | — | |
LisbonScheduled | 9 – 13 Nov 2026 | €6,000 | — | |
CasablancaScheduled | 9 – 13 Nov 2026 | €4,700 | — | |
MuscatScheduled | 16 – 20 Nov 2026 | €6,300 | — | |
AmmanScheduled | 16 – 20 Nov 2026 | €4,000 | — | |
LondonScheduled | 16 – 20 Nov 2026 | €5,800 | — | |
DammamScheduled | 16 – 20 Nov 2026 | €4,800 | — | |
OnlineScheduled | 22 – 26 Nov 2026 | €2,700 | €2,430until 2 Nov | |
AmsterdamScheduled | 23 – 27 Nov 2026 | €6,000 | €5,400until 2 Nov | |
MadinahScheduled | 23 – 27 Nov 2026 | €4,800 | €4,320until 2 Nov | |
DohaScheduled | 23 – 27 Nov 2026 | €4,700 | €4,230until 2 Nov | |
DubaiScheduled | 29 Nov – 3 Dec 2026 | €4,700 | €4,230until 9 Nov | |
MadridScheduled | 30 Nov – 4 Dec 2026 | €6,000 | €5,400until 9 Nov | |
ParisScheduled | 30 Nov – 4 Dec 2026 | €6,700 | €6,030until 9 Nov | |
BakuScheduled | 30 Nov – 4 Dec 2026 | €5,300 | €4,770until 9 Nov | |
RabatScheduled | 7 – 11 Dec 2026 | €4,700 | €4,230until 16 Nov | |
FrankfurtScheduled | 7 – 11 Dec 2026 | €6,200 | €5,580until 16 Nov | |
MakkahScheduled | 7 – 11 Dec 2026 | €4,800 | €4,320until 16 Nov | |
BangkokScheduled | 7 – 11 Dec 2026 | €6,700 | €6,030until 16 Nov | |
RomeScheduled | 14 – 18 Dec 2026 | €7,000 | €6,300until 23 Nov | |
BarcelonaScheduled | 14 – 18 Dec 2026 | €6,000 | €5,400until 23 Nov | |
ManamaScheduled | 14 – 18 Dec 2026 | €5,300 | €4,770until 23 Nov | |
GenevaScheduled | 14 – 18 Dec 2026 | €7,300 | €6,570until 23 Nov | |
ViennaScheduled | 21 – 25 Dec 2026 | €6,400 | €5,760until 30 Nov | |
IstanbulScheduled | 21 – 25 Dec 2026 | €5,300 | €4,770until 30 Nov | |
BerlinConfirmed | 21 – 25 Dec 2026 | €6,300 | €5,670until 30 Nov | |
MarrakeshScheduled | 21 – 25 Dec 2026 | €4,700 | €4,230until 30 Nov |
Introduces generative AI and large language models, their capabilities and limits, and where they can automate knowledge work and create value.
5 Days·Classroom
Shows professionals how to use ChatGPT securely and responsibly to speed up writing, analysis, customer service and decision-making in everyday business work.
5 Days·Classroom
Teaches practical use of Copilot across Microsoft 365 to draft documents, analyze data, manage email and meetings, and automate tasks under sound governance.
5 Days·Classroom
Speak with our advisors about upcoming programmes or a bespoke corporate training plan.